Mattel launches a new ad and breaks a barrier. Its new Barbie ad, for the first time in history, features a boy. The fierceness of the young man worked. The doll is now sold out.
The doll is bold, the ad is bold and it boldly goes where no Barbie ad has gone before— marketing to boys.
For me, the move is frickin’ fabulous and about time. I have never believed in the genderization of toys. What do you think?