It was only about a year ago that Huggies and nearly every other major advertiser seemed to be portraying dads as bumbling goofball Mr. Moms. In the most notable example, some of GMP’s most prominent Dad Bloggers stood up to Huggies, who responded by apologizing and creating a whole new set of advertisements featuring competent, loving fathers.
This year there have been a whole slew of awesome dads featured in advertising, mostly with small kids. This week we saw a new addition to the crop of awesome-daddy ads – Elliot and Jess of Google Chrome’s new “Jess Time” spot. What’s so cool about this ad is that not only is Jess a big kid—a teen away at college for the first time, in fact—but she confides in her dad, and he is clearly the person she trusts most with her vulnerable thoughts and fears.
Google Chrome has been tugging at heartstrings for a while, but there’s something special here: A unique view of the father as the trusted confidant, the dear friend, and the face representing the comfort of home.
Nice work, Google.
For more on dads and advertising, read Huggies Starts to Wipe Up Their Dads Mess by Jim Higley