But this most recent media nod is brought to you by the letter “O” for Old Spice. (Or “A” for Awesome, depending on your relative love for these ads—and for muppets.)
Drawing on the deodorant’s hilarious viral ad campaign starring former wide receiver Isaiah Mustafa, Sesame Street’s Grover explains how to use the word “on”—as in staying “on” top of cultural memes.
Here’s the spoof, below.
And just in case you haven’t seen it, here’s the original Old Spice ad: