In recent kill-two-birds-with-one-stone news, a new online service is being developed wherein women (who love shopping!) can go to a virtual mall of men and pick and choose to their hearts’ delight from a sea of faces, all just waiting to be chosen.
I think it’s brilliant, I mean if you’re going to turn men into objects and commodities, why not do it while gender-stereotyping women at the same time? It’s really a time-saver.
However, we should be clear that this idea isn’t new. Remember that indentured servant named Cinderella? The girl who, with the assistance of some mice wearing clothes and a fairy godmother, was so grateful to be given the chance to line up alongside a hundred other girls in ball gowns in the vague hope that the love of her life (whom she didn’t actually know) would choose her based upon her looks alone to love and be faithful to for the rest of his life? Yeah, that girl. Maybe Supermanket is just Cinderella v 2.0.
Oddly, most little girls dreamed of being Cinderella. I think it was the idea of being something so special that someone would see us and just instantly know how special we were. In truth, it’s one of the most jacked-up scenarios one can imagine. And here it is played out again, but this time with men as the commodities being traded…
Mashable offers us some insight into what site’s creators are envisioning:
“We found out that 87% of things that are bought in the world, are bought by women. So we thought that if shopping was fun for them, shopping men was the best idea ever,” Supermanket co-founder Tadashi Takaoka told Mashable.
I can see the line of thought here, despite the problems. It’s true that women are the majority consumers in our society, but I think there’s a big assumption here that that means we like it more or think it’s fun. Beyond that, what guy thinks it’s a great idea to be shopped for?
But I am a woman, what do I know? I do hear a lot in the comments here at GMP about guys wishing women would make the first move and approach them more often. Maybe this is actually a good thing, giving guys the chance to be the pursued.
What do you think of Supermanket? Would you subscribe to be an online product? How about the notion of only women being the pursuers?
Image of cute woman at supermarket courtesy of Shutterstock