NOTE: Komplicated is very proud to welcome Rox Fontaine to our team of writers. Regularly covering music and culture at his afore-linked website, he's joined Komplicated as a correspondent, and delivers his first piece as a member of our team.
The processor giants at Intel have put together a team of writers called "The Tomorrow Project." Their goal: To whip together tales of fancy that may decide the future of technology.
Intel has completely dominated the processor market for as long as processors have been in homes. Who can’t recall the "Intel Inside" sticker? With current trends taking computer users away from their desktops more and more, Intel is hoping to gain a foothold in future markets by telling a better story.
The idea of "The Tomorrow Project" totally makes sense. When thinking of films like Minority Report, The Truman Show or 2001: A Space Odyssey, one is reminded how important fiction is to popular culture and technology. These 3 films foresaw realities that seemed nigh impossible when they released. Minority Report's multi-touch computing was awe inspiring. Then in 2007 we got this multi-touch surface from Microsoft. Here we are in 2011 and devices that aren't multi-touch are odd. The Truman Show showed us that people would be totally engrossed by watching someone's life happen via hidden cameras. Now, networks have cut their budgets by unfathomable amounts due to the influx of reality TV shows over the last 5-10 years.
In the never ending race for consumer dollars, companies' research and development departments are under constant pressure to find the next big innovation; especially when it comes to technology. Apple has been at the forefront of some of the biggest innovations of the last decade under the direction of Steve Jobs. From the iMac to the iPod to the iPhone, it's been hit after hit. Technology that truly amazed the public and changed the perception of what technology could be. We were then bombarded with "me too" devices. Some were successful in creating a unique but similar experience. Others were not so successful. None were as successful. It's only the revolutionary product that kills. The evolutionary product is soon to be forgotten.
Taking a page from the book of world domination … uhh … Apple's guru, Intel hopes to similarly push future market trends rather than chase them. It's easy to imagine other major companies following suit if they haven't already. At the rate that technology is advancing, it’s difficult to imagine what would be new under the sun aside from functional flying cars.
Rox Fontaine is a Heisei period Blackanese samurai, copy-paste assassin and Hip-Hop connoisseur, sharing his vision of the world from RoxFontaine.com
[Source: BBC News]