Do pink razors, tampons, and things like Nair make you want to cry?
Well, sir, tear-filled shopping might soon be a thing of the past for you.
Proctor and Gamble are testing a number of male-only grooming aisles across the country. They call it the Men’s Zone.
According to the Boston Globe:
P&G, which hopes to launch its first local test within a couple of months, concedes the idea is kind of a no-brainer.
“It wasn’t rocket science,’’ said Thom Lachman, P&G’s general manager of male grooming in Boston. “Men are buyers and not shoppers. They want to get the shopping done. And it benefits both men and women. Neither one likes to shop for personal grooming items with the other one right on top of them.’’
But the Men’s Zone is revolutionary for most major American stores, which group merchandise by category, rather than gender. Retailers that have tried it have seen a boost in sales of men’s products.
Duane Reid and Target are also experimenting with male-only grooming aisles. They all believe there’s a market for this, as male interest in different grooming products—from body wash to Michael Strahan’s Vaseline—is growing.
Sure, the separation seems unnecessary. Are you really scared of a boxed tampon or lavender-scented soap? I, for one, will miss all those smells. But that’s just me, and I’m a really weird person.
Maybe, though, it is embarrassing for some guys to buy grooming supplies in front of women. If the “men’s only” aisles make shopping easier for them, then I’m all for it. As long as guys are buying body wash and shampoo, it means they’re showering. And that, my friends, is always a good thing.