The folks over at the Boston section of Featured Biz took some time to interview our fearless leader, Lisa Hickey. They talk good men, Mad Men, social media, and the future of the GMPM. Here’s Lisa on what it’s like working as a woman on a project for men:
You know, on the very first episode of Mad Men, Don Draper was wining and dining a potential women client. And she said “until this moment, I never realized that men have problems, too.” As simplistic as it sounds, working on the Good Men Project has been that type of an eye-opener. “Men have problems, too.” They are different than women’s problems. They are messy, complicated, raw, honest problems, and there are men who want to have thoughtful discussions about those issues. And when you get an engaged group of people talking about their problems, and then you provide them with products and services that solve those problems, you’ve got yourself the start of a business model. And that was the opportunity I saw.
Go read the full interview here. You know you want to.