“Above Average” Bowl?
I built my career on being one of the people agencies rely on when it counts. New business. Big meetings. That unsexy Saturday shoot. But as life spins faster and faster, it got tougher and tougher to be an office hero without being a total zero at home.
The new #MeToo-inspired Gillette ad for men’s razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
People don’t need more reasons to feel bad about themselves or their businesses. They need help making constant, incremental improvements against real problems, big and small.
Advertising is propaganda designed to get people to do what you want them to do.
Why the #1 rule of working in advertising is: Control the client.
Love is a nice byproduct of life. But you cannot actually buy things with it. (Or can you?)
Sponsored content that tells a story related to our brand can help you get your product, service, brand, or organization in front of a large, deeply engaged, passionate, articulate and vibrant community quickly and cost efficiently.
Did 18th Century barbers advertise at all?
Going forward, we can expect the bar to be raised on affiliate marketing, with high-quality efforts driving out bad.
Advertising beautifully alerts us to the desirability lots of things we probably don’t need that much of in our lives.
Are you trying to find a place in this world too?
The greatest difference between a man and a boy is boys react and men respond. As a life coach, you will learn how to respond instead of react.
There are occasions where we face sexist bias from our own tribe.
NBC’s Olympic coverage this year has been attacked from all angles. From poor coverage to excessive ads, NBC’s shortcomings are an excellent case for anyone that relies on advertising to drive business.
Virgin Media and Usain Bolt break down what, exactly, 9.58 seconds feels like in their new advertisement.