After more than a decade of peddling misogyny to sell deodorant, AXE has made a U-turn. Shawn Henfling welcomes them to the new masculinity.
An adult child of divorce faces the facts that good did come out of it for this man and his brother.
My child has many teachers. Some of their voices need to be drowned out.
Highlights from The Good Men Project. Maybe you missed them, maybe not, but we think they’re worth a look.
Aaron W. Voyles looks to body sprays and the Old Spice-ification of men.
Really dude? The bathroom’s empty, don’t stand next to me.
Jarad Dewing might be confused as to WHY you’re throwing a party next weekend, but it’s a party, so he’ll try to help.
Axe’s Super Bowl ad for its Peace body spray surprises and transcends. In so doing, writes Michael Kasdan, it makes the leap from ad to art.
Colin Murdock and Aren Wilborn pointed out some of the rather insulting ways products are advertised to men. But Danny thinks they missed what could be the biggest culprit of them all.
The manly shower products are battling it out, and now Brut has a feature called “Some Men Need to Be Slapped.”
In a world where the concept of manhood is changing, two deodorants are offering two distinct and popular ideals of masculinity.