Creating content is a vital part of your marketing strategy; getting it wrong can drastically harm your bottom line.
Let your audience label you however they understand.
The person that brings value into the conversation is the one that has the leverage of the situation.
To be a successful marketer, you’ve got to know your customer Marketing can’t be based on guesswork. You need to define your buyer personas to better understand who your ideal customers are, what they value, what their pain points are and what it takes to motivate them. By identifying the customer personas you can tailor…
Content marketing is not as simple as it seems. Here are 10 simple steps to running the worst type of content marketing campaign…
Tori Reid is a gem in the world of content marketing.
How do you grasp the attention of the masses among so many online distractions?
Embed from Getty Images — Ever since having children, I have loved writing about merging skills I acquired at the office to parenthood, with perhaps my favourite being a piece I wrote on merging project management with fatherhood when my second daughter was born. Then I thought, why not turn it around? What skills have…
Mr. Larry Krasner comes out in favor of victims’ advocates and supervised injection sites for citizens addicted to opioids.
A source within the FOP said the union’s president is under intense pressure from voices within the organization to issue an apology.
Officer Ryan Pownall, who pursued and later killed a dirt-biker while transporting civilians, is suspended for thirty-days with intent to dismiss.
A Philadelphia City Councilman, who recently attended a pro-cop rally, disavowed the characterization of police as racist pigs and protesters as rabid animals.
A celebration at a Philadelphia park was cut short by protesters who demanded justice for David Jones, a black man shot in the back and killed by a white cop.
Mr. Seth Williams, the former Philadelphia District Attorney, turned taxpayers into victims.
There are Philadelphians who’ve appeared in ARSIN’s music videos that have since died from gun violence.
A coalition demands the CEO of a Philadelphia-based Latino organization resigns after appearing at a Trump rally.