Instagram is one of the most popular social media platforms out there. A lot of businesses are using it for customer engagement, brand awareness, lead generation, and customer conversion. However, if you are not including Millennials into your customer targeting strategy in social media, you are missing out on a lot.
Instagram is especially popular with Millennials. At least 60% of them use it. In case you want to engage Millennials on a deeper level, you can follow the tips below:
1. Create Captivating Videos
Social media is about generating buzz. You want your product or service to trend online. This cannot happen if you don’t attract people to your content. Creating captivating videos is one of the most effective strategies you can use to bring in more traffic to your social media pages.
Millennials love trends. If your video appeals to them, they are likely going to share. Before you know it, the content will already be viral and this creates huge brand visibility. This is probably the best way to increase your Instagram likes organically.
2. Take Advantage of User-Generated Content
Many Millennials frown upon the thought of engaging with a faceless corporation. Instead of creating videos at your corporate internally, maybe you can start encouraging your followers to be part of the content creation process.
User-generated content is more likely to be followed and shared. This is because millennials love to be part of the solution. They want to feel important. Giving them the chance to get involved in content creation helps them to engage with your brand. In the end, this will help you gain market traction.
3. Hit On Trending Topics
As we have already noted, millennials love something trendy. This is the reason why they are always online. They are looking for the next viral video, the next gadget, or even the next fashion style. It’s, therefore, important to keep up with these trends and incorporate them into your social media message. This makes it easier for you to relate to what millennials care about. Your brand becomes part of the conversation online and soon enough people will start getting interested in what you have to offer.
4. Be Passionate
Millennials are certainly passionate people. You cannot just hope to bring them on board with ad messages only. In that case, try to show some passion. If you demonstrate that you love what you are doing or even what you are selling, your message will be easily acceptable.
This passion has to be demonstrated in everything including on how you respond to comments, how you create videos, and how you speak about your product or service. Millennials want to feel connected to something. If you don’t work hard to build that connection, then all the other marketing efforts will go in vain. Passion is the only thing that can get you to that level.
Engaging with millennials on social media is not always the easiest of jobs. But with the simple strategies above, it should work out.
This content is sponsored by Umer Farooq.