Your business image will make a huge difference to your success. Every business out there has an image to some degree, but those who have the strongest, most memorable, and most positive image tend to experience the most success. Think of one of your favorite brands. What sort of feelings do you get when you think of them? Is it nostalgia? Joy? How does this brand keep you going back for more? By looking at other brands that you like in this way, you can begin making changes and creating a story that will make people want to work with you again and again.
Below, we have 15 more incredible ways you can strengthen your business image. Take a look and there’s bound to be a few suggestions that you can use. It takes time to build a super strong image that stays in the forefront of the mind’s of your audience, but with a little effort and consistency, you’ll get to where you want to be. Read on to learn more!
- Ask For Testimonials And Reviews From Your Customers. Start by asking for testimonials and reviews from your customers. You can show your reviews/testimonials on your website, and share them across your socials. This kind of social proof will give people more reason to work with you. People are more likely to work with a brand that has real reviews from real people. Give people incentives, such as the chance to win a competition if they tell you about their recent experience.
- Go Above And Beyond For Your Customers. You must make sure you’re prepared to go above and beyond for your customers. This is especially important when rectifying an issue. You won’t be able to please every single person that you work with, but that doesn’t mean you shouldn’t try. People will likely come to you with issues, whether that’s a late delivery, broken product, or something else. Make sure you have a process in place for dealing with these issues. Ensure everybody on your team, especially the customer service team if you have one, is on board with what should be done. Issues should be dealt with quickly, and customers should feel like they have won a small victory afterwards. Failing to look after them properly and not taking complaints seriously will lose you customers fast – plus, in the digital age, it’s so easy for them to spread the word of how much they hated your service. As social proof is so powerful, this could easily put a huge number of people off working with you!
- Provide Valuable Information. You can solidify your position as a guru in your niche by providing valuable information. You can do this by creating vlogs and writing blogs. You could even create a sort of ‘mini blog’ using social sites like Instagram. Whatever you do, aim to share information that will help your audience. At the very least, they should find it interesting. If you consistently share high quality content, your audience will be more likely to come back for more – plus, you’ll likely be shared on their own social channels, or with their friends.
- Ensure Your Products/Services Are Second To None. It goes without saying that you should be selling high quality products and services too. Now, you might be selling the exact same thing that other companies are offering, but the main thing that will set you apart is your service. People don’t just work with you for the product, but the way you make them feel when they work with you. If they feel good with the overall experience, they will be more likely to come back and recommend you to friends. This means that both your products and services must be second to none.
- Value Your Staff Members. You probably think that the most important group of people to you is your audience. While this is partly true, you really can’t underestimate the importance of your staff members. Your staff play a huge role in the success of your company, and you want people who will propel you forward. They aren’t going to be very motivated to do this if you’re complacent with how you treat them.Staff members should feel engaged with their work and highly valued. Show them that they are by recognizing their hard work and praising them. You could even treat them to lunch, and have other exciting things in the workplace for them to enjoy. Make sure they have many perks that make them enjoy coming into work. Listen to them, and if there’s an issue, make sure you sort it out for them. Issues in the workplace can cause friction when attempting to complete jobs, so don’t let them go on for longer than they need to. Invest in your employees futures too by putting them on training courses and helping them to develop professionally.
- Invest In Your Physical Image And Premises. As well as your online image and how your employees see you, you should invest in your physical image and premises. Making sure your business looks good is far from shallow, especially if you’re going to be having clients and customers on site for meetings, or perhaps even meals and drinks if you own a service based business. Investing in a rustic wood table top for your tables could potentially give you the image you’re after, or maybe you could buy some jazzy light fittings. Make sure you know the impression you’d like to give off and then come up with a plan for the design of your premises. Sometimes, it can be better to hire a designer who has experience with this kind of thing.
- Develop A Strong Social Media Presence. A strong social media presence helps people to trust you. It makes you appear more credible, and people like the fact that you are only a message away if they have a question or something. Make sure you are active on the social channels that your audience use most often. Post regularly. Experiment with the times that are best for you. Make sure you’re still posting and sharing valuable content – it doesn’t just have to be content you have written. It can be content from other businesses you feel they will find interesting, too! Always aim to respond swiftly to people on social media. People are becoming more and more impatient, and don’t want to have to wait very long for a question or query to be answered. It also makes them feel like you care!
- Have A Website Overhaul. Maybe your website could use a new look. Things change all the time, and different elements on websites can come in and out of fashion. Take a look at some designer portfolios to find a style that suits your brand, and ensure whoever creates your website can take care of things like SEO, too.
- Give Away Free Stuff. People love free stuff. Give away a free product sample with orders, or find other exciting ways to make people remember you. If you’re heading to a seminar or somewhere you can network, don’t forget to take some merchandise.
- Have A Loyalty Card. A loyalty card gives your audience an incentive to keep on coming back. Loyalty cards can be simple cardboard affairs, or they can be slightly more high-tech cards that link to apps your customers can use to see how many points/rewards they have.
- Define The Image You Want To Project. Make sure you clearly define the image you want to project, whether you’re designing a site, writing content, or designing your premises. You need to have a solid idea in your head of who you want to be, all the way down to your colors and brand voice. You must resonate with your audience.
- Know Exactly Who Your Audience Are. If you’re going to resonate with your audience, you need to know who they are. Make sure you carry out thorough market research. Know things like:
- Their age
- Their gender
- Family situation
- Financial situation
- Be Consistent. Consistency is absolutely key when it comes to creating a strong business image. You might experience some success, but if you don’t carry on with your efforts in the long term, people can easily forget about you. New and exciting brands and products are being released every day. They will forget you!
- Establish A Healthy Company Culture. A healthy company culture further helps your reputation with both clients and your staff. If you want your staff to be brand ambassadors for you, you need to make sure you have this in place.
- Be More Environmentally Friendly. It’s trendy to be environmentally friendly these days; everybody is getting in on it because people are realizing the harm that companies of all sizes can do to the environment. Even small companies can have a sizeable negative impact. Work with other environmentally friendly companies, use eco-friendly products, and don’t waste resources.
Note: this post contains contributed content.