In the business world, there are always going to be key elements that are fun for everyone. When you have parties or events, you know that they’re always going to be good. Okay, so the planning can be kind of stressful for some people, but if you nail it, you know that all of the work will be worth it. When you’re not to sure on selling in an aggressive way, having a presence at events can be great for you. This is a way to get out there and meet your audience, make connections, and just really show your business off for what it can be. But in order to do that, you have to stand out. Because you may not be the only business showcasing at the event, and you’ll want to make sure that you make the right impression from the start.
- Raise awareness. First of all, you need to raise awareness of both the event itself and that you’re going to be there. If you just stay silent and then turn up, nobody may even know that you’re there. But if you can start to make some noise about what you’re doing, talking to attendees on social, and just generally showing support and excitement for the event, you’ll be raising awareness. At this point, it’s going to really work in your favor if you can get people interested in attending the event too. So maybe do your own marketing and create an email list so that you can promote directly to your audience.
- Network. From here, you’re also going to want to network with other event exhibitors. This is a great way to know who will be there (aka scope out the competition), connect beforehand, share ideas, and even leverage each other’s audience.
- Physically stand out. The next step is to work out how you’re going to actually stand out at the event. So far, you’ve got people interested in you being there, but now you need them to actually come to your stand. Make sure that you pick a marquee or tent, like Dynamic Gift has, that will help you to stand out. Your stand needs to lure your audience in, so make sure that it’s a talking point, but something that still works with your brand.
- Add value. Next, you need to be able to give people a reason to talk to you. An alluring stand is one thing, but you also need to add real value to the people you connect with. Can you offer something, a freebie or a free trial? Gifts and information packs can work too. Make sure that your audience can take something away from connecting with you at this event.
- Data capture the right way. You also need to ensure that your collecting data in the best possible way. Incentive your audience with the value you can add so you can get their email address and information. Then you can create a follow-up list to market too. You can even match any emails with those that you got before the event, to send a personal separate email to thank them for actually coming. Then, you can build on your relationship with them from there.