It’s not easy to build a well-functioning, user-friendly website that works to boost your business. Alas, while entrepreneurs can get many things with their website, many are guilty of making one of the many fundamental errors that it’s all too easy to make. And unfortunately, sometimes all it takes is one mistake to undo all the other good work. Below, we take a look at some of the basic mistakes that can reduce your website’s level of success. Make sure you’re not making any of them!
- It’s uncomfortable to navigate. People don’t want to land at a site, and find it difficult to get around. If there’s too much going on, or it looks dated, then people are going to question why they’re struggling to get around this website when they can just go to another website to get what they need. Be aware, however, that it’s not just a lack of effort that can cause problems; sometimes, the issue is that too much effort went into it! Your website doesn’t need to be a mysterious work of art. Just keep things simple so that people can get around.
- Your content sucks. Try as you might, you’ll find it difficult to draw large numbers of people to your website without drawing them in. And the best way to draw them in is to have well-written, useful content. From there, they may look around your website, and consider giving you their custom. The problem is that many websites have terrible content; it’s outdated, or stuffed with keywords, and so on. Who wants that? Instead, work with a company like Australian Internet Advertising, and get content that inspires. They’ll make sure you end up with the written words that your customer wants, and your business needs.
- It’s annoying. People spend a lot of time on the internet, and thus have low patience levels. If a website does something that annoys them, then they’ll have no problem hitting the ‘X’ button and going somewhere else. You want your website to get hits and be profitable, but that shouldn’t come at the expense of people’s patience. If you have autoplay videos, invasive advertisements, or too many pop-ups asking visitors to sign up to your newsletter, they’re not going to stick around. You’re an internet user yourself, so keep in mind what you find annoying, and keep it off your site.
- Lack of information. You’re a business, and that means you don’t have the option of being mysterious. If who you are is shrouded in mystery, why would your visitors trust you? On your website, it’s imperative that you list your company address, phone number, social media channels, and email address. It’s an efficient way to build trust.
- Not looking at the data. Finally, make sure you’re looking at your website data to determine what’s working and what isn’t. All the answers you need to find out where you should take your website are probably right in front of you. Don’t make waste of that opportunity!
Note: this post contains contributed content.