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Every entrepreneur should view the business landscape as a graph. Ideally, as the months and years move forward, your business should move in an upward trajectory. This shows that you’re getting more and more successful, and things are going well.
A great way to help elicit success is by growing your small business. Doing this will mean you get bigger and better, opening yourself up to more customers and making more sales. How can you do this? Take a look at these growth tactics that will work wonders for your small enterprise:
Focus On Customer Retention
I won’t deny that attracting new customers is of vital importance to your small business. In fact, I’ll begin this point by saying that you really need to put time and effort into this. It’s impossible to grow a business when you aren’t bringing any new customers to the party. Having said that, you still won’t grow if you aren’t retaining these customers.
With customer retention, you hold onto the new customers you’re attracting. As a result, you will quickly build a substantial customer base. You’ll have lots of loyal customers, and you keep adding to the pile by bringing in new people as well. Consequently, you will continue to see revenue increases and higher profits. You’ll be on the upward curve as you’re growing bigger and better thanks to your high retention rates. So, make sure you have methods of drawing in new customers, but focus hard on retaining them as well.
Move Into Foreign Markets
Possibly the best way to grow your business is to open yourself up to foreign markets. In simple terms, this means you start marketing and promoting your business to consumers in different countries. You’ve already had success with your target market at home, so now you can open up overseas. This means you have the potential to draw in a much wider range of customers, making money from all four corners of the globe.
For some businesses, this may mean franchising – which is where you open up new offices or locations in different countries. Therefore, you have bases all over the world to reach new markets. Furthermore, you need to think about getting a multilingual website that works in different territories. What this means is that people from different countries can now access your site and view it in their native tongue. Thus, you can be found online by people from all over the world, which helps generate new sales channels and brings in more leads.
Introduce New Products/Services
An age-old method of business growth revolves around the idea of expanding your product/service portfolio. Realistically, this results in you offering new things to the consumer. It’s such a smart way of slowly opening the door to new consumers that maybe wouldn’t have been interested in your company before. A very quick example that springs to mind is a technology company like Samsung. If you take a look at their products, they offer such a diversity of things that appeal to different people. Back in the day, they used to make a lot of TV’s and kitchen appliances. So, they appealed to a specific market back then – your typical middle-aged person who had a house and needed to buy things for it. Then, they introduced smartphones and tablets, which meant the company starting appealing to a more youthful demographic and saw lots of sales from people aged 18-30.
Another example is the company Mars; they primarily make chocolate bars, which appeal to a specific audience. Recently, they introduced protein bars into their roster of products. Immediately, they started appealing to a different section of the market; people obsessed with fitness.
You get the idea, a new product can really help your business bring in new customers and see more sales. But, the same goes for services as well. If you operate a service-based business, then there should be multiple ways you can introduce a new offering that draws in a slightly different audience and gives you a broader share of the market. For example, a lot of digital marketing agencies used to only offer SEO services, then they added social media, web design, and more. These services may appeal to different people, bringing in more customers.
Buy The Competition
This idea is reserved for small business owners that have endured a lot of success and are currently sitting at the top of the pile. Underneath them are some even smaller businesses, all of whom are failing to match your success. However, some of them still have loyal customers that are stopping you from getting a bigger share of the market. So, one idea is to buy a rival business and make it part of your company.
Big-name businesses do this all the time to get rid of their competitors and grow their company. You’re essentially consuming them so they become part of you, which means you can now make the most of their loyal customer base. Doing this can also help bring more employees onboard and allow you to expand into different territories as well. On a similar note, you could just buy any small business that you like the look of. This will enable you to run a company in a completely different industry, which will really expand your business. Instead of being a small lonely company, you start to turn into an actual corporation with more businesses under your wing. Google is the best example of this, do you know how many companies out there are actually owned by them? It’s crazy, and definitely one of the reasons they’ve grown to be as big as they are.
At the end of the day, if you’re not growing, then what are you doing? You’re either remaining stagnant, or you’re shrinking. Eventually, if you don’t grow, then the only way is down. Keep your business on that upward trajectory by doing all you can to bring in new customers, retain them, and advance into different markets. Use any of the tactics mentioned above to do this with immediate effect.
Note: this post contains contributed content.