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If you run your own business, you might have been thinking about different ways of promoting your offers and creating marketing campaigns. You might even have contacted a couple of marketing agencies who offered various packages, and now you are at a crossroads, trying to decide whether you should invest time and money into SEO, social media advertising, or blogging. Chances are that – if you are planning long term – you are better off with developing a sales funnel instead of a marketing campaign. Below you can find out more about the main differences between the two.
- One-off v.s. ongoing. When you set up a marketing campaign, it will have a limited lifetime and you will only see results during the period. You might tell Google that you are willing to spend a set amount to get clicks to your site, as soon as the money runs out, you are out of leads. No more visitors or people interested in your services. In contrast, if you create a sales funnel, you can manage long term relationships and ongoing campaigns, so you can get leads every day, not only for a limited time.
- Keeping in touch. While the initial contact is important, you will also need to find a way to keep in touch with your audience and your leads. There are several effective ways you can add people to your sales funnel, but what you do with them later matters more than the number that you generate through advertising. You will need to find a way of staying in touch and sending out valuable information, updates, and further marketing materials that will help your leads decide whether or not what you offer is for them.
- Nurturing relationships. It is also crucial that you personalize your emails and all the communication with your prospects. You will have a better chance of nurturing relationships if you add after-sales support and promote additional services to your current customers. If you check out the best network marketing resources, you will find that people buy from people and not companies. If you can get your personality and brand persona across, you will have a better chance of creating a meaningful connection with your clients.
- Continuous improvement. If you have a sales funnel in place, you can always make adjustments after looking through your conversions at every stage. If you only create campaigns, you will need to wait until it finishes to analyze the results, and can only guess what you need to do differently when you are starting another one. A one-off campaign might be effective when you are trying to get the word out about your company, but you will not be able to maximize your long term results.
- Follow ups. It is also crucial that you manage your leads and follow them up. If you have a sales funnel in place, chances are that you are not going to forget about a person who has shown interest in the past. You can schedule your messages and your offers, encouraging your warm leads to take action in exchange for a discount or an additional service available for a limited time only. If you wanted to do this job manually, you’d easily get confused.
- Statistical data. Sales funnels will give you a snapshot of your leads and their position, and measure the conversion rate at every stage. This way, you can focus on the areas that need improvement. For example, if you are good at getting people to sign up for your free newsletter, but can’t get them to order your paid product, you will need to improve the sales page and email marketing content in order to achieve better conversions.
- Full automation. While marketing campaigns can be somewhat automated, sales funnel allows full automation. You can create an email marketing campaign and schedule messages up to a month ahead, so you don’t have to check on your leads and make an effort to convert them. You will get information on how many people opened each email and clicked on the link inside. Likewise, you can redirect people signing up for free content to a sales page, offering huge discounts if they take action, so you don’t have to try and manually sell them something.
Today’s smart business owners and entrepreneurs take their time to develop sales funnels because they realize the benefits of fully automating their online marketing. If you would like to create ongoing leads, you might need this solution.
Note: this post contains contributed content.