Multiple survey findings have concluded that Generation Z is more willing to invest in cryptocurrency and meme investments than traditional investments. Generation Z represents people between 16 to 24 years old, born mid-to-late 1990 until early 2010. This generation was brought up with the ubiquitous use of the internet and social media. Because they were born into the peak of technological innovation, Gen Z is known as the generation of “digital natives.”
A survey study with a sample of around 800 people reported that 46% of Gen Z invests in cryptocurrencies.
In addition to Gen Z, 42% of Millennials also invest in cryptocurrencies. Millennials represent people between 25 to 40 years old. Unlike Gen Z, however, Millennials invest both in stocks (73%) and cryptocurrencies. 94% of crypto buyers are between ages 18 to 40, according to STILT and their analysis of around 1000 Stilt applicants.
Both Gen Z and Millennials are constantly driving the adoption of cryptocurrencies because they understand the technology better, they like not relying on third-party financial institutions, and they love memes!
Crypto Career and Asset Class in Rising?
The last year has influenced Gen Z to invest in crypto for a better career and financial independence. Following the pandemic, many countries, including the UK, have had a COVID-19-induced recession in the labor market. A considerable amount of young people graduating college are struggling to find good jobs. In a recent survey conducted among 1000 UK investors over 18, 51% of people reported that they traded or owned cryptocurrencies. Because of the low employment rates, young UK investors have chosen to invest in cryptocurrency rather than stocks.
Where are Gen Z and Millennials getting this information on crypto? Mostly from YouTube videos, finance sites such as Investopedia, and even TikTok..According to reports, Gen Z students learn about crypto and start their journey into investing in cryptocurrency through videos of people sharing their experience with cryptocurrencies on TikTok.
Gen Z is characterized to be more open-minded, liberal, and actively engaged in fighting for equality and fair treatment of individuals. They are interested in advocating for world peace. This is made easier by having technology at their fingertips that connects them with global news and issues. According to the AECEF organization, Gen Z shares seven main areas of concern;
- Health care,
- Mental health
- Higher education
- Economic security
- Civic engagement
- Race equity
- The environment
Statistics show that 73% of the responding Gen Zers prefer buying products with a higher price if it’s a sustainable product created by a sustainable brand.
Gen Zers are also attracted to non-profit organizations that advocate for sustainability and the aid of others globally. For instance, Food for Life Global is driven by core principles of providing pure, plant-based meals to all disadvantaged and malnourished people globally. Their principles rely on hospitality, non-violence, health, and education.
Food for Life has donated over 7 billion nutritious, sustainable, and vegan meals to children globally. They work tirelessly to aid children by providing them delicious meals. They do this work, in part, because of generous cryptocurrency donations. Food for Life believes in the positive impact cryptocurrency donations have upon their organization. The funds are easily traced, efficiently transferred, and low-cost in terms of tax policies and transaction fees.
There are multiple organizations that are bringing millennials and Gen Zers under their umbrella, due to these generations being interested and self-responsible towards helping others and believing in “the greater good”. Gaining support from Millennials and Gen Z in a non-profit organization not only increases engagement on social issues such as equality, education, and food relief, but it also increases cryptocurrency adoption and a technology-friendly audience.
Combining cryptocurrency and charity has proved to be one of the effective solutions to ending world hunger and creating prosperity globally. For instance, a record-setting value of $354,000 was donated to Food for Life Global and Mr. Beast Philanthropy by the Milk and Butter Token. The Butter companion Token has donated such an amount toward food relief organizations despite its $1 million market cap!
Food for Life Global and Milk and Butter Token
The partnership between Food for Life Global and the Butter Token is the epitome of a sustainable and efficient way of giving and aiding prosperity globally. By adopting cryptocurrency donations and facilitating a partnership between nonprofits and digital coins, they are paving the way for a younger audience. Millennials and Gen Z have the capability to donate their investments in crypto for the social issues they so profoundly advocate for! Opening new opportunities and options for new donors is leading Food for Life to feed billions of children globally with nutritious meals. The Butter Token has raised over $400,000 in total since its launch on April 4 of 2021.
The companion tokens work by investing in Milk Tokens to churn Butter. The Milk Token is a burn, redistribution, auto-liquidity token, and proportionally milk holders receive 2% of every transaction using Milk. Those who stake Milk in the Butter churn, earn 2% of every Butter transaction to their share of the Milk staking pool. y investing in the Milk and Butter Token, you are not only investing in your personal financial goals, but you are also playing a core part in solving world hunger! Butter is a charity, burn, staking rewards token and it works by utilizing its 5% transaction fees, collected by the Butter Token and consequently being collected by the charity wallet. On May 22, 2021, Butter maintained its position throughout the market dips, at a market cap of only $1 million, and still managed to carry a donation of $69,900!
A considerable amount of each donation goes directly to Food for Life Global and other partners with the Milk and Butter Token. However, a percentage of the remaining funds from the donations are gifted to organizations of the investors’ choice, by voting and selecting. There are currently 40,100 Milk Holders and more than 300 trillion burned Milk Tokens and there are around 7 thousand Butter Holders within a total of 993 million burned Butter Tokens. The fascinating aspect of this token is that at such a low market cap of $1 million with only 7 thousand Butter Holders, 442,968 suffering children have been fed delicious, plant-based meals through Food for Life Global.
Generation Z represents young people between ages 16-24 years old, who actively advocate for social issues such as global warming, equality, education, sustainability, and prosperity. This generation was brought up using technology and they get the majority of news and information from the internet. Studies have shown that Gen Z and its precedent Millennial generations invest in cryptocurrency more than stocks. These generations are content with the volatility of Bitcoin and other coins and are willing to risk the market’s up and downs. Many consider cryptos as a retirement plan, and these generations have lived through the results of traditional investments like real estate and stocks.
Gen Z and Millennials also prefer digital wallets and online banking more than older generations. Because of this supporting and investing in cryptocurrency is far more natural and clear for them. Their distrust for third-party actors and traditional financial systems have allowed them to consider app-based and blockchain technology not only for their investment plans but also for charity and advocating for world peace. By donating cryptocurrency, your donation amount is not taxed or charged transaction fees when making donations internationally. Most importantly, it can be easily tracked so you can know whether the donation was used where and how you wanted. Given the above factors, Gen Z’s digital abilities as well as social issues of concern provide a positive impact globally. With organizations such as Food for Life and their partnership with the Milk and Butter Token, Generation Z is welcomed and feels at home knowing they are not only investing in their future but acting for the greater good and the social issues they care about. Their alignment on ideologies and use of cryptocurrency is helping Food for Life, Butter, and Milk Token, and Gen Z contributes to ending world hunger.
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Photo provided by the author.