Social justice activism is a big part of who I am. If you’re reading this, chances are it resonates with you, too.
When I first got involved behind the screen with The Good Men Project, I was eager to learn about publishing but had no idea I would soon be learning about social justice outreach. SCORE! You see, the Publisher of GMP, Lisa Hickey understands that ‘The Conversation No One Else Is Having’ requires the active participation of people who care and want to make a difference in the world. She pulls her experience from unique situations you won’t find in an MBA or Marketing program, and what’s more, she shares the takeaways with the class so you can apply the lessons to your own social justice work.
If you work or volunteer with a cause that is bigger than the people you can physically touch, it’s important to know how to identify and reach the stakeholders of your cause. Lisa Hickey’s How to Create Social Change class can help you and your organization understand WHY and HOW to reach your target audience.
Consider this marketing from an angle you have not heard from other teachers. I know: I’ve studied and worked in social marketing since 2009 and have taken dozens of entrepreneurial marketing classes on top of my college education.
The cost of this class won’t require student loans or a second job, either. Attend once for only $20. OR, for $50 annually, you can take this and all of our class as often as you like AND receive the other Platinum benefits, as well.
How to Create Social Change
NEXT CLASS: Wednesday, December 14, 2016 at 8 p.m. EST / 5 p.m. PST
(75 minutes long + 15 minute Q&A)
Learn how to not just talk about change, but how to create it. Over the past 5 years, we have learned how to get people to take action, erase stereotypes, and to create a social movement. We will teach you all of this in an easy-to-follow format.
Like all of our classes—you’ll walk out with both a big picture framework and clear, actionable tactics.
We’re going to show you:
- How social change works
- How to create a mission/strategy and tactics that work
- How to get people to take action
- How to erase stereotypes
- Examples of social change movements that have been effective
- Review of platform building so you can get the results you need
- How to think effectively about social change so you can create your own social movement
Registration is required. Click below to sign up!
At The Good Men Project, ‘The Conversation No One Else Is Having’ is evolving.
We started The Good Men Project six years ago with a clear and important mission:
We want to explore the way men’s roles are changing in modern life—and the way those changes affect everyone.
Over the years we’ve collected over 50,000 stories, articles, blog posts and commentary about how people change—and what the implications of that change are on both an individual level and a societal level.
We’ve looked at not only the changing roles of men but also the stereotypes of men that persist in our culture, and how that affects all of the major issues of our day—racism, sexism, homophobia, mental health awareness, gun control, disability rights, the changing roles of dads, education reform, prison reform, and even environmental issues.
“Here’s the thing about The Good Men Project. We are trying to create big, sweeping, societal changes—overturn stereotypes, eliminate racism, sexism, homophobia, be a positive force for good for things like education reform and the environment. And we’re also giving individuals the tools they need to make individual change—-with their own relationships, with the way they parent, with their ability to be more conscious, more mindful, and more insightful. For some people, that could get overwhelming. But for those of us here at The Good Men Project, it is not overwhelming. It is simply something we do—we do it with teamwork, with compassion, with an understanding of systems and how they work, and with shared insights from a diversity of viewpoints.” – Lisa Hickey, Publisher of The Good Men Project and CEO of Good Men Media Inc.
We knew it was an important conversation, but even we couldn’t gauge the impact we would have. Over 100 million visitors from every country in the world. 350 million total pageviews since we launched. 350,000 comments. At the core are the 50,000 stories and articles about men, manhood, masculinity – about men, by men, for men—but we also have numerous ways we have expanded the conversation beyond the written word—online community groups, Twitter chats, videos, podcasts and weekly conference calls. We also didn’t realize the number of women who would want to be a part of the conversation. (Indeed, it’s not a conversation, if you’re just talking to yourself!) Or the number of media companies who would see us as both partners and leaders in the conversation – The Huffington Post, HLN, AskMen, Men’s Health, New York Times, Salon, Toronto Globe and Mail, XOJane, Parenting, Daily Dot, iVillage, MamaMia, BBC, The Atlantic, YourTango, BuzzFeed, Upworthy and many others.
We didn’t realize that it would become the conversation no one else was having.
We didn’t realize that men (and women!) would have all sorts of reasons for joining in. Because they care about the issues of men and boys. Because they care about developing a conception of masculinity that is more real and more whole, because it is more inclusive.
It was only natural that the people who did join us in this all-important conversation would band together and become a community. They would get to know each other, talk to each other, solve problems together, and continue to build the community voice by voice.
This class and others, as well as our Social Interest Groups, are available only to Gold and Platinum Premium Members. It’s easy to become a member, and you’ll be helping to support our mission when you do. Find out more details of memberships—including a wide list of benefits—here. Or, if you are ready, just sign on up as a member below. (Please be sure to also email us with the group or groups you are most interested in.)
Register New Account
Payment is by PayPal. Your membership will begin once you receive the welcome email and click the link to return back to The Good Men Project.
Thank you for being a part of the largest worldwide conversation about what it means to be a good man in the 21st century. Your support of our work is inspiring and invaluable.
Photo credit: Flickr