It’s pretty amazing how one simple word can bring a person to tears.
In this case, it’s one of the most important words in life: Daddy…
…or Dad, Papa, Dada or any other variation your child chooses for you. Whatever it is, it grabs you by the heart and holds on, doesn’t it?
For this ad campaign, Dove Men+Care shows the way one simple word can move us, by featuring the connections between daddies and their kids – from babyhood to all grown up.
And while Dove says that only about 13% of men feel their role as a dad is reflected accurately in the media, three quarters of dads see themselves as being responsible for their kids’ well-being.
Personally, as a mom, I think that three quarters is low. I don’t know a single dad who doesn’t feel like he has an effect on his kids’ well-being. And we can tell it in ads like this one. That one word, the power of a child who wants or needs their dad, says it all.
