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Social media platforms are changing in more ways than we can imagine. In order to keep up with the evolution of content and the way we consume media, marketers and brands are constantly looking for new ways to grab their audience’s attention. From TikTok to Twitter to Instagram, the brands that are winning in marketing have one strategic tool in common: memes.
There is no better way to tell a story or promote a brand narrative than with the use of clever and humorous memes. Memes are simply another form of universal communication – in other words, a regular part of everyday internet culture. They speak louder than words and are meant to further conversation. When used in a creative manner, memes can elevate a brand’s online presence and boost its engagement.
The best part about memes is they are easy to create, inexpensive, and time efficient. When curated properly, the virality of memes can be valuable to a brand’s marketing campaign. They are often shared, reposted, and repurposed across platforms, and thus have the potential to spread exponentially.
In light of this, Aidan Schwieger founded “Today Years Old Media” with the intent to change the way brands reach and speak to their audience.
The Inception of a Social Media Powerhouse
Before establishing itself as a viral entertainment brand and publisher, ‘Today Years Old’ began as a comedic social account born in the dorm room of a restless-minded college student. With the goal to repurpose and aggregate content that he personally enjoyed, Aidan began his journey without foreseeing how his college venture would wind up growing in numbers and influence.
As the account fell into a pattern of virality, Aidan found himself posting memes around the clock to keep his growing audience entertained. With the amount of time he was spending sourcing, aggregating, and posting content, Aidan understood this work was not sustainable unless he positioned himself to capitalize on his increasingly popular channel. He soon realized he could help companies boost their online presence and increase engagement through creative means such as organic branded memes.
When reaching out to brands to offer his services (ad space, content curation, and more), Aidan quickly learned that companies appeared to have two common challenges: improving reach and engagement. Either their content was significantly underperforming or their organic reach was declining.
Today Years Old Media consultants took it upon themselves to assist and educate clients on the art of curating content that (1) spoke to their target audience and (2) generated impressions and sales without sounding too pushy or salesly. Their message was simple: memes. “It’s crucial to understand that the goal of a meme is to form an emotional connection with your audience – whether that be a relatable experience or reinforcing one’s opinion. While almost all memes offer comedic relief, a good meme has the ability to do both,” says Aidan.
In the case of branded meme content, the team says it’s important to find a balance between a good engaging meme and a promotion. Aidan continued, stressing that the team’s number one rule of thumb is not appearing too salesy, “If your content looks too much like an advertisement, it may receive an underwhelming response for a number of reasons. To avoid this, it’s important to produce content that is relevant or very organic in order to stimulate interest and engagement. Oftentimes, users will engage less with content that is obviously promotional in nature than with content that is highly curated for them.”
Today Years Old Media attributes its success in helping brands and online businesses navigate these challenges, to their aspiration to continuously improve and strive for higher targets. The company says they are always working to find new creative ways to adapt and adjust their marketing approaches to not only keep up with real-time changes on social media platforms, but also to satisfy their clients. Simply put, they’re not satisfied unless the client is satisfied.
The team strongly advises brands, new and old, to set realistic marketing goals and to invest in their online presence. They also highlight the importance of quality social content, “You may not see results at first, but it will go a long way in building brand loyalty and giving you an edge over the competition,” the founder says. As they continue to expand their clientele, Today Years Old Media hopes to begin to offer additional online services to their clients.
What Services Does Today Years Old Media Offer?
While Today Years Old Media is known for its online entertainment channels, they believe that the same marketing and creative strategies that kickstarted their audience can help brands achieve similar results.
- The company stands out among hundreds of traditional marketing teams because of its ability to offer and deliver sustainable and long-term growth through an organic approach. Using meme marketing to drive subtle promotional messages, businesses have seen an increase in their impressions, reach, and engagement of their socials.
- Memes these days not only act as conversation starters, but also help in connecting fans with their favorite brands in a convenient and enjoyable manner. Today Years Old Media provides consultative services to assist their clients in developing customized marketing plans tailored to their specific needs. Moreover, to help clients better understand their potential weaknesses, the companies’ consultants will perform a deep dive into their online profiles and provide strategic recommendations.
- In addition to growth strategies, Today Years Old Media offers assistance in media buying to expand the reach of sponsored advertisements and paid social campaigns. Utilizing their network and trusted partners, their highly selective clients will achieve best-in-class ROI. Today’s Old Media also offers new and established brands the opportunity to advertise on their operated social accounts that generate over 1 billion monthly impressions.
- Content quality has undoubtedly become increasingly important in today’s highly competitive advertising space. The need for innovative content has never been more relevant. Today Years Old Media’s creative team specializes in producing custom high-quality content to help clients share their story in an organic manner.
By providing significant added value to clients who are seeking to expand their reach or return on investment, Today Years Old Media is an important resource for companies facing online challenges.
Feel free to connect with Aidan and his team by following their socials:
Website: @TodayYearsOld
Instagram: @TodayYearsOld
Facebook: @TodayYearsOldMedia
Twitter: @TodayYearsOldIG
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This content is brought to you by Jitender Jagga.
Photos provided by the author with written permission from owner Zain Raza.