Belvedere Vodka quickly revoked the blatantly offensive image that it tweeted and posted on its Facebook page today, as posted by Forbes.com, that showed a man grabbing a woman from behind, against her will, with the tagline, “Belvedere always goes down smoothly.” Just as despicable as the image, however, was its follow-up “apology”: “We apologize to any of our fans who were offended by our recent tweet. We continue to be an advocate of safe and responsible drinking.”
Do they really think the problem with the image and tagline was the suggestion of irresponsible drinking? Unbelievable.