An Open Letter From an “Uncool Kid”

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About Anup Samanta

Management consultant during the day. Aspiring writer at night. Using every second of my with as much happiness and passion as possible. No regrets about yesterday, no fears about tomorrow. Please follow me on Twitter: @stratelysis

Comments

  1. Agreed. One can only hope that he will think long and hard about it. But I’m not holding out much hope. Of course, if he doesn’t think about it, I’m sure the board of directors and the shareholders will.

  2. The AF Cool Kids APPEAR to think they are entitled to just about anything.
    The AF Cool Kids APPEAR to be bold and possibly arrogant.
    The AF Cool Kids APPEAR to walk on the bones of generations of the uncool.
    The AF Cool Kids APPEAR to be “life’s winners” according to someone’s definition whom I have not yet met. Maybe that’s why you feel you need to exploit their naked skin in your visual promotions?

    The AF campaigns sell on generated perceptions. YOU generate them…consumers perceive them.

    APPEAR = “Perception” in consumer marketing. And, Mr Jeffries, you appear to be aggressively exclusionary to this consumer. I think that I’ll stick with Ralph.

  3. Anup Samanta says:

    Thank you, gentlemen. I don’t think it is wrong for a brand to have a niche market segment or a sense of exclusivity about themselves. But which leader talks to the press about why their company doesn’t target their product to a certain kind of person?

    What is most deplorable about Jeffries’ is that he reinforces the social division that already occurs among kids in high school and college. I simply don’t know how some of these people sleep at night.

    • No one like Mr Jeffries “just is” or “just does” anything beyond their natural element. The campaign of division (ok…elitism) has been underway at AF for a very very long time. I keep looking at Ralph. His marketing crew does well without the twisted bizarre fiction. I mean really! Have you ever seen a 20 young men THAT in-shape, playing greased-up tackle football in just briefs that AF doesn’t even sell?

      OK…I use to, but there were only 19 of us.

  4. Jameseq says:

    jeffries is an interesting fellow.
    media reports make a&f hq sound like everyday is groundhog dude day.
    anyone know if in high school, was he in the in-crowd, or was his faced pressed against the window watching the in-crowd singing and dancing to ‘the in-crowd’ – dobie gray
    http://www.youtube.com/watch?v=upwrq1QZKV8

    ‘we got our own way of walking,we got our own way of talking’ dude

Trackbacks

  1. [...] Related story: Dear Mr. Jeffries – An Open Letter From an ‘Uncool Kid’ [...]

  2. [...] response to the Jeffries interview, marketing consultant Anup Samanta penned an “Open Letter from an ‘Uncool Kid”  on the Good Men Project in which he tries to define a [...]

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