Eminem and dumb men. Those seemed to be the two themes of the Super Bowl’s commercial lineup. Eminem popped up in every other commercial—claymation or human, it didn’t matter. But when he wasn’t selling us Brisk, telling us why he doesn’t do commercials, or actually making a really compelling argument for the future of Detroit, we saw guys bumbling and stumbling—yes, I just quoted Chris Berman—across life in every way imaginable.
They failed under pressure.
Oh, wait. Sorry, that last one wasn’t a commercial. It actually happened. All in all, Super Bowl XLV’s commercial slate was a big loss for dudes. But there was one commercial that almost made the rest of them bearable. Thank you, Volkswagen.