Valentines Day is a Hoax!

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About Tom Matlack

Tom Matlack is the co-founder of The Good Men Project. He has a 18-year-old daughter and 16- and 7-year-old sons. His wife, Elena, is the love of his life. Follow him on Twitter @TMatlack.


  1. Valter Viglietti says:

    Tom, you must be my secret unknown brother. ;)
    I could not explain otherwise why I always agree with you! :lol:

  2. As a woman, I am right there with you on this. I totally think that Valentine’s Day, Mother’s Day, Father’s Day, New Year’s Eve, etc. are totally made up and put a lot of pressure on people to buy things & do things in an effort to express a sentiment that we recognize should be shown (and felt) throughout the year. Even so, I’ve never really had a problem with any of these made up days. We don’t usually express those things all the time – in fact, I think it would be impossible to constantly have enthusiasm about these things because life just isn’t really like that. Most days, we’re too busy crashing out after a hard day’s work, cleaning up after our kids, reading depressing news stories, etc. So, if we really should be doing it all the time, but realistically can’t/don’t/won’t, why would it hurt so much to do it one day out of the year?

  3. Consumerism. That’s the guys name. Egads. And yes, to all that on all holidays and ew. Also, the 5 million blog posts that will go up, to both couples AND singles, on “surviving” today. WTF to all that, too.

    However. I kinda just accept V-Day. However, I try not to think on it as a consumptive day (except for chocolate. Please send chocolate.) but instead a specific day when I can tell the people around me I love them. YES I get it and I do this every day, but it would be nice if we legit took a day to reflect on love, all kinds not just romantic, and *made sure* the people we cared about knew it. It’s just to easy to take all of it for granted, especially in this day and age.

    It’s still a conspiracy. But we could make it something positive. ;)

  4. Stop denigrating the Rites of Lupercalia!

  5. Valentines Day is not necessarily a product of a conspiracy, but there are specific romantic customs that are essentially products of corporate design. The diamond engagement ring as a common custom for the majority of people is something that the De Beers diamond monopoly pushed about a hundred years ago. Same thing with the diamond anniversary necklace or ring. De Beers arbitrarily decided that the proper amount to pay for an engagement ring is two months’ worth of the man’s salary. They just pulled that number out of thin air.

  6. The Bad Man says:

    Valentines day is just another one of the several “praise women days’.

    I really wonder where all the modern independant and equal women are when they expect to be pandered to, when they expect to be proposed to and when they expect to receive an engagement ring.

    Time to man-up ladies.

    • Julie Gillis says:

      Well, we are writing articles for GMP for starters, encouraging everyone to share a little love on such silly Hallmark Holidays. My guy bought me a sweet and simple engagement ring in 1995 and I bought him one right back. We’d talked about marriage together so…..Some of us have always been here.

  7. 19th century Taiwanese aborigines seemed to take it pretty seriously.
    Nothing says “I love ya baby” like an enemy’s severed head.

  8. PursuitAce says:

    Just some reminders…it is OK to not be in a relationship. It is OK to not wish to be in a relationship. There is nothing wrong with you if either is true about you. You are still a normal human being.

  9. Although I do agree that Valentines Day has its roots in consumerism, I don’t take the day too seriously. It mixes up the routine of a regular average day. It would be kind of boring if throughout the entire year we only celebrated one holiday. Easter bunnies and hearts are cheery and cute. I don’t think you have to spend much or any money to have a little fun with the day. It breaks up the routine of a 365 days of the year.

  10. Dude, you rock!! I have said this at least a 1000 times and people look at me as if I’m crazy…
    thank you for speaking the truth..

  11. although i agree with u tom these clebration are giving joy only to the shops and retailers and bakers.


  1. [...] Day Is A Hoax! February 15, 2012By adminTom Matlack writes for the Good Men Project: I’ve been reading up on Saint Valentine and the Roman, Catholic and Pagan origins of roses, [...]

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