At The Good Men Project, we work with thousands of clients each year to help them publish paid guest posts. Whether you’re a seasoned marketer looking to place high-volume content or a business owner hoping to gain visibility for your brand, we’re here to make the process smooth, valuable, and mutually beneficial. To help you get the most out of your experience with us, we’ve put together this guide with five helpful tips for submitting paid guest posts to our platform.
1. Align Your Content With Our Brand Topics
One of the most important things you can do to increase your chances of approval — and engagement — is to overlap your content with our brand’s themes as much as possible. While The Good Men Project originally started as a site about changing gender roles and modern masculinity, it has grown into a platform that covers a wide range of topics.
We’re interested in stories and perspectives about:
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Personal growth and advice
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News and current events
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Politics and culture
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Relationships and parenting
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Business, career advice, and entrepreneurship
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Travel, wellness, and lifestyle
When your content naturally fits into one of these categories, it tends to resonate better with our readers and align more closely with our editorial mission. Before submitting, take a little time to explore our site and get a feel for the types of articles we publish. You’ll get a clearer sense of what works — and what doesn’t.
2. Consistency Matters: Consider Bulk or Long-Term Campaigns
We value lasting partnerships, and so do our clients. In fact, 90% of our sponsors are repeat clients, many of whom publish over 100 posts per year with us. This kind of consistency helps brands build authority, improve search engine rankings, and stay top of mind with our audience.
To support long-term collaboration, we offer bulk and custom pricing options for repeat and volume clients. Buying in bulk not only gives you access to our best pricing but also streamlines the process of placing multiple posts throughout the year. If you’re planning an ongoing content marketing strategy, reach out to discuss our customized packages — you’ll likely find it to be a cost-effective and efficient way to boost your online presence.
3. Ensure High-Quality, Well-Formatted Content
Quality matters, both for reader experience and for SEO. Here are a few things to keep in mind:
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A human should write your post. It’s perfectly fine to use AI tools for editing or brainstorming, but we recommend having a human writer create the core content to maintain authenticity and narrative flow.
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Use subheadings strategically. Not only do subheads improve readability, but they’re also great spots to integrate specific keywords that support your SEO goals.
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Posts should be a minimum of 500 words, though longer content generally performs better. For optimal SEO, we recommend aiming for 1,200 to 2,500 words per post. This length allows for a deeper dive into your topic, providing readers with valuable information while naturally incorporating relevant keywords for search visibility.
4. Know What We Don’t Accept
To maintain the integrity and quality of our platform, there are certain topics we do not publish under any circumstances. These include:
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Tobacco, vaping, and gambling products
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Casinos and cryptocurrency
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Firearms and prescription medications
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Adult content, sex toys, and posts containing sexual language
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Any posts providing medical or financial advice, or promoting activities that are illegal
Additionally, posts about dating sites, cannabidiol (CBD), supplements, and health products may be subject to rejection, editing, or might require a disclaimer. Please review our guidelines carefully before submitting your post. The Good Men Project retains final discretion over which posts are approved for publication.
5. Partner With Us for Your Content Marketing Success
We’re here to help you succeed. Our team is dedicated to making sure your paid guest posts reach a thoughtful, engaged audience while supporting your business goals. Whether you’re placing a single post or launching a large-scale content campaign, we’re happy to work with you on strategy, formatting, scheduling, and pricing.
If you’re ready to get started — or if you have questions about our process — don’t hesitate to reach out. We look forward to collaborating with you!
Please contact [email protected] for more information.
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Photo: iStock
