Alex Yarde predicts a disturbance this #ForceFriday September 4th at 12:01 a.m. when Disney unveils The Force Awakens toys!
With trades like The Hollywood Reporter speculating ‘Star Wars: The Force Awakens’ Merchandise Sales Could Hit $5B Within First Year, and highly anticipated world wide midnight “#ForceFriday” rollout at Disney Parks is any indication, they might be underselling the money printing juggernaut that Star Wars: The Force Awakens truly is!
Disney will be unveiling Star Wars: The Force Awakens consumer products in an unprecedented manner. Over an 18-hour period via a YouTube special. Disney will be announcing and un-boxing a new product roughly once every hour from a total of 15 different global locations, featuring online talent from its Maker Studios starting Wednesday evening.
Sales will officially start at midnight at select Disney stores, as well as certain stores operated by other major retailers.
Guests who attend this midnight release party will be some of the first to find new Star Wars and Star Wars: The Force Awakens themed merchandise. In addition to items guests may find at The Disney Stores and select national retailers, Disney will be releasing several items found only at Disney Parks including apparel, pins, toys, retail MagicBands (Walt Disney World Resort only), Vinylmationfigures, and more.
Two merchandise locations – World of Disney Store in Downtown Disney District at Disneyland Resort and Once Upon A Toy in Downtown Disney Marketplace at Walt Disney World Resort – will join stores around the world opening their doors at midnight for a special celebration of all things Star Wars.
Beginning September 3, fans across the world will get a sneak peak of new product inspired by Star Wars: The Force Awakens via the world’s first-ever global live toy unboxing event on the Star WarsYouTube channel.
Park guests are encouraged to document their experience using the hashtag #ForceFriday. If you plan on attending #ForceFriday at any of the Disney Parks or other event venues post your best swag pics and reactions below or shoot them to me at @thatalexyarde on Twitter and Instayarde on Instagram use #AllThingsGeek #ForceFriday in your comments.
Oh and I provided the embed for Star Wars: The Force Awakens Global Toy Unboxing Live Stream Event below. It’s live now as of my writing. The live stream event kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, September 3 (5:45 p.m. EDT on Wednesday, September 2), and concludes with a grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, September 3. In over 18 hours in 15 cities and 12 countries get a first look at the range of epic merchandise from Star Wars: The Force Awakens featuring YouTubers from the Maker Studios network. Your welcome!
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