
We’ve all seen the videos.
You’re scrolling through your feed, and some smooth-talking creator with a microphone claims to have unlocked the absolute secret to human relationships. They pull out a whiteboard, drop some pseudo-evolutionary biology, and hand down the ultimate golden rule of modern dating:
“Don’t invest too much. Don’t be too available. The moment you show you care, your value drops to zero.”
Over the last few years, I’ve been on a bit of a self-improvement kick. Part of that journey involved trying to genuinely understand how the female mind works. Science shows us that men and women often process emotions, stress, and communication differently, and wanting to bridge that gap just felt like the right step toward being a better partner and a better human.
So, I turned to the internet.
The sheer volume of relationship advice online is staggering. Some of it is actually decent — grounded in real psychology and mutual respect. But a massive chunk of it makes you stop, stare at your screen, and wonder: What on earth did this person go through to become this cynical?
The Economics of Scarcity
The popular online narrative treats romance like a commodity market. The logic goes like this: if you’re too responsive, too kind, or too present, you become a known variable. You get boring. You risk ending up in the friendzone because you didn’t play enough hard-to-get mind games to keep her guessing.
On paper, you can almost see where the idea comes from. People do tend to value things that are rare. But there is a massive difference between living a busy, independent life and intentionally calculating your text response times to manufacture artificial scarcity.
And that’s where I hit a wall: It is simply in my nature to be reliable.
If I see a message, I answer it. If someone I care about is having a rough day, my instinct is to show up. If I promise to be somewhere, I’ll be there. To intentionally hold back, to wait an hour before texting back just to look “busy,” or to pretend I care less than I actually do feels entirely unnatural. It feels like wearing a cheap mask.
Which begs the question: If self-improvement requires you to become someone you’re not, is it actually improvement?
The Exhaustion of Tactical Dating
The real problem with the “low availability” strategy is that it’s completely unsustainable. It turns a relationship from a safe harbor into a tactical chess match.
Think about it. If you win someone’s interest by pretending to be distant, you are now trapped in a prison of your own making. You have to maintain that cold distance indefinitely just to keep them interested. The moment you decide to drop the act and show genuine devotion, the “value” you built on a foundation of absence just evaporates.
That sounds exhausting. It also completely misunderstands what mature, high-value people are actually looking for.
While pop-psychology influencers claim women love the thrill of the chase, real life tells a different story. True emotional security isn’t built on mystery. It’s built on consistency.
Reliability Is a Superpower
Looking back on my self-improvement journey, I’ve come to a firm conclusion: I refuse to treat reliability like a weakness.
Being dependable, being present, and being willing to invest in people aren’t traits that lower your value. In a world full of flaky, non-committal behavior, those traits make you an anchor.
If being authentic and reliable means I am “too boring” for someone hooked on the highs and lows of toxic dating games, then we are simply a mismatch. I would rather be filtered out early for being genuinely attentive than chosen for a version of myself I have to fake.
Understanding how the opposite sex thinks is a great goal, but it should lead to better empathy, not better manipulation. Let the content creators keep their algorithms and their chess pieces. I’m sticking to what is real.
In a culture obsessed with playing hard to get, there is power in simply being someone who stays.
—
This post was previously published on medium.com.
Love relationships? We promise to have a good one with your inbox.
Subcribe to get 3x weekly dating and relationship advice.
Did you know? We have 8 publications on Medium. Join us there!
***
–
Photo credit: Jonathan Borba On Unsplash