Mark Twain said, ‘It is not what we don’t know that gets us into trouble; it is what we think we know for sure.’ The things we are certain of are the most dangerous assumptions we hold. That is why great innovators do not trust experts, or theories, or spreadsheets or models. They trust experimentation and empirical results.
Paul Sloane speaking at the Like Minds Conference
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This post was previously published on Destination Innovation.
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