Discovering that her unborn child has Down syndrome prompted an expectant mother to ask “What kind of life will my child have?”
Featuring people with Down Syndrome from across the world who explain that children with the disorder can be happy and successful, this campaign has been created for World Down Syndrome Day, on March 21.
Called “Dear Future Mom,” it this video was created by Saatchi & Saatchi Italy for the Italian association for people with Down syndrome CoorDown.
No lies, nothing hidden, they give parents a objective and touching perspective. “He’ll be able to hug you,” says one man; “He’ll be able to talk and tell you he loves you,” promises another girl.
They explain that the woman can expect her son or daughter to go to school, and later get a job and be able to take her out to dinner on his salary. “Sometimes it will be difficult. Very difficult. Almost impossible” the group admits, “But isn’t it like that for all mothers?”
It’s a really touching video, and a perfect encapsulation of this year’s World Down Syndrome Day theme.
The “Dear Future Mom” also has a social component, built around the official hashtag #DearFutureMom.
The campaign marks the third consecutive year Saatchi & Saatchi has teamed up with CoorDown. Their previous two campaigns met with tremendous success, including 11 Lions at the last two Cannes International Festivals of Creativity and a Grand Prix at ADCE. Stick around for credits after the jump.
First published on Mediabistro
More on Down Syndrome on The Good Men Project:
We adopted our son and yes, he has Down Syndrome
First person with Down Syndrome to climb Mount Everest
How I told my 7 year-old he has Down Syndrome
My twin sister, Judith Scott, had Down Syndrome. If you Google her name you will see that she became a world renowned sculpture artist. Judith did not have any of the opportunities that children with Down syndrome now have in many parts of the world and yet, within her was a strength and inner vision that could not be destroyed, even with years of neglect and isolation in a state institution in the 1950s and 60s. Although for thirty years it was not recognized that she was deaf and she was taught no sign language, she now speaks to countless… Read more »