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It’s a mundane little conversation with a couple cute little zingers at the end. Nothing too exciting. Tide cleans better, claims the bearded husband and the blonde husband realizes he has to agree. You know, gay men also wash clothes. It’s not exactly a revolution.
So, what’s special about it? This Tide laundry detergent ad, airing in Canada, is unremarkable except for the fact that it features a gay couple instead of a straight one.
Do we really think American audiences aren’t ready to see two guys talking about boring stuff like laundry? Tweet #TurnTheTide if you think this ad should be on American TV, too.
In fact, UpWorthy is featuring a fantastic data breakdown of LGBT issues and advertising that marketers can learn a lot from.
Also, what’s so bad about cargo shorts?!