When I see the love and acceptance in ads like this one by Honey Maid, all I can think is, “What if Matthew Shepard had been born today?”
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I cried when I saw the Honey Maid ad featuring diverse images of families. Interracial families, a rocker family, and a two-dad family. Yeah, I am a crier. When I see media embracing the changes that will give people more freedom to be who they are, I literally feel like my chest is going to explode with hope.
I know there are reasons to be cynical. This is business, you know. Big business. Cheerios, Honey Maid, and any other big company that embraces the changing look of love knows they are going to get attention and pull on our heartstrings. It’s not just a beautiful ad, it’s one that’s going to be talked about. It’s free publicity. It’s good business.
And, as Mozilla learned this week, hiring a homophobe or bigot is a good way to get yourself called out…and hard. Bad business.
But it was Honey Maid’s response to the hate they got on their love-filled inclusive “Wholesome” ad that really gutted me.
Two artists take printed-out copies of the hate messages Honey Maid received, and they make a gorgeous sculpture of the word “Love” out of them. And then they fill in the rest of the room, ten times as many messages, with the supportive messages.
And all I could think was, “What if Matthew Shepard had been born today?”
Source: Wikipedia
Matthew Shepard was my age… or, I should say, he should be my age. He should be well into a career, probably either in a long-term relationship or marriage or maybe thinking about having one. He should be thinking about fatherhood—whether he wants to be a dad or not. Or maybe he would be one by now.
That’s what a lot of guys think about in their late 30s, right?
Matthew Shepard should be alive today, but he was killed by hate. He was killed by homophobia.
Kids our age, his and my age, we knew how dangerous it was to be different. I knew it, and I wasn’t even all that different. Boys who seemed gay—or God help you, were out—knew they were in danger. At least in my school, and many, many others. I’m not sure that we understood so profoundly how dangerous it was until we heard about Matthew Shepard being beaten, dragged, tortured and left to die tied to a fence.
His murderers believed they were doing the right thing, because, I assume, they’d been taught their whole lives that being gay was wrong. A sin. Evil.
And that is why this ad, “Love”, makes me cry. Because even if you look through even the most cynical lens at why these sorts of commercials are made, you have to know how much better life is becoming. Slowly… too slowly… but surely.
Two dads, joyously parenting together. On TV. And regularly now. Not just here but all over the place.
Imagine if Matthew Shepard had been born today.
By the Eich/Mozilla/Prop 8 standards, Obama was a bigot and a hater.
Is there any reason why a person who voted for a bigot and a hater should be working at GMP telling the rest of us what to think?
Why should the rest of us pay any attention to supporters of bigotry and hate ?
Because you’re engaging in a logical fallacy (“tu quoque”: http://www.fallacyfiles.org/tuquoque.html). Just because you don’t agree with whom he voted for doesn’t automatically negate every point he’ll ever make.
BTW – did you ever consider that he voted for Obama because, like many of us, the only other choice was far and away worse? It’s called choosing the lesser of two evils. In the current plutocratic system, it’s what many of us have to do every election year.
Those kinds of adverts get made because they’re pitching to a consciousness that exists. That’s the triumph here, not that an ad got made but that the consciousness exists to welcome or accept it. The real win will come when ads like these are either no longer any big deal or aren’t made to begin with–when they become redundant or even politically irrelevant.
I think there’s a lot more change coming, and soon. The kids are growing up.
Oh, good. You “assume” they were taught all their lives that being gay was “a sin”. Very subtle way of pinpointing religion as the root of all evil. Very original. Did it ever occur to anyone that maybe some people just think being gay is icky?
Eich had the same view at the same time as Obama. . That make Obama a bigot and a hater. Did you vote for a bigot?
A hater?
Rock on completely Joanna. Thanks for your contribution to the Greater Good…..im down for good men too, and neutralizing gender outside of the laws of nature….essentially, The Good Human Project. 🙂
Id like to toss around some ideas i have about articles/ issues that are relevant to the Greater Good.
#lovewins