Most social media community campaigns are primarily designed to help gain more social following, increase product/brand visibility, or drive traffic to a website. Here are quick, must-know tips when rolling out your next social media campaign.
- Protect Your IP
Reserve all your usernames across all the social media platforms, even if you don’t need them now. These keep off imposters; trust me; you will need those usernames some day.
2. Decide which social media platform(s) best suits your needs.
Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time-consuming and counterproductive. Instead, you need to identify platforms with the best results and focus on them.
3. Optimize your social media platforms
Once you’ve decided on the platform you intend to use, focus on optimizing your profiles to get more followers. A few things to consider include using an accurate profile picture, writing clear and comprehensive pages for your profiles, and, where applicable, including a link to your website.
4. Connect your social media accounts to your website
Having all your active accounts connected to your websites helps to keep the conversation going. Visitors to your website can link to any of the listed accounts, and your followers on social media can find out more about your offers.
5. Find and follow leaders in your niche.
Find the most influential people in your niche and follow or favorite them. Chances are they will share helpful information about your place or their progress on a particular project, and you can look over their shoulders for inspiration.
6. Don’t forget the hashtags
Yes, it’s not just a pretty function to make your phrase turn into a link and look fabulous. Most people use hashtags to search for stuff on social media. And it’s an excellent way to make your stuff (like your upcoming product launch) trend on Facebook, TikTok, or Instagram. Just don’t overdo it.
7. Stay social
Whether running a personal profile or a brand’s social media account, you must stay social and interactive. Follow other users, send friend requests, comment on stuff, like other people’s stuff, update your status regularly, share interesting stuff, and so on.
8. Stay out of trouble
Each social media platform has its community standards, and some rules cut across all the networks. For instance, Twitter limits you to following 400 accounts per day; Facebook has a restriction on friend-requesting people you don’t know, and so on.
9. Track mentions
This is where your PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people say about you or your brand. Don’t miss a chance to neutralize any negative talk.
10. Post many times daily, but don’t overdo it again.
The number of times to post per day will depend on the network, your numbers of followers, and how interactive your audience is. Post when the majority of your community is online and active.
A previous version of this article originally appeared on buzzfeed
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