Leadjolt: An Honest Review on the Pay-to-Play Marketing and ISA Platform for Real Estate Agents

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Leadjolt is a Nashville-based Digital Marketing company that helps real estate agents acquire qualified appointments on their calendars. They’ve caught quite the buzz in the space after serving over 600+ agents in their last 2 years of business. But the question we pose is this, is the juice worth the squeeze with Leadjolt? Let’s find out.

Pros:

Leadjolt recently brought on marketing expert, Leighton Butler, to head all of their client fulfillment tasks, like Facebook and Instagram campaigns. Butler is now the Director of Advertising and is spearheading all of the copywriting, ad creation, targeting, and data science for all of the Leadjolt partner accounts. This means their advertising arm has really stepped up its game.

Another interesting feature that Leadjolt brings to the table is their in-house “Live Sales Assistants”. This is a fancy way of saying ISA, or Inside Sales Agents. Because of the high volume of leads generated through the campaigns, Leadjolt puts a caller on their partner accounts to “smile and dial” for their clients.

These assistants get on the phone with leads and find the desired number of bedrooms and bathrooms, timeline, price range, pre-approval status, confirm they’re not working with an agent, financial status, credit score, and then put the newly qualified lead directly into an appointment with their partner agent. This is the main value add of what Leadjolt does, and we even heard recently that the partner agents are setting their own criteria for what counts as a qualified appointment.

After we reached out to a few Leadjolt clients, we tracked down Houston Realtor Cedric Ogelsby. He said, “Leadjolt has helped me close multiple deals through their system, but you have to trust their process or you will not succeed.”

The last pro we’ll touch on is their performance guarantee. One thing that has attracted Real Estate Agents to Leadjolt is not just their appointments and results, but their ability to guarantee the agents’ success. Leadjolt currently offers a performance guarantee, which means the agent will either receive booked appointments on their calendar with qualified buyers and sellers, or Leadjolt will refund the agent for wasting their time. This is nothing to gloss over, as their agents see a 30% appointment to client conversion rate on average. Leadjolt also doesn’t take a fee at closing, so there’s no financial penalty to the agents who are looking for aggressive growth.

Cons:

After sending a few “secret shoppers” through demos with Leadjolt, we can see it is priced on the higher end. Leadjolt would be more like the “Louis Vuitton” of leads for Real Estate Agents. With that being said, this program is not completely out of reach for new agents, but you do need to have upfront capital ready to deploy if you want results. With the personalized attention and team working on the clients’ accounts, it is justifiable that you will pay more, but it’s just something to understand before reaching out for their help. They also offer a performance guarantee, so you know the investment you’re making with them is protected as well.

The age-old question is: how much? Well, it really depends on how quickly you’re looking to scale, because they have multiple packages for everyone’s needs. One takeaway from the demos: their sales team is friendly and is definitely not high pressure. The secret shoppers all reported back that they felt comfortable, and weren’t put on the spot at any point throughout the call.

After doing multiple calls with Leadjolt and speaking to some of their clients, the conclusion is this: Leadjolt gets great results for agents who are serious and want to grow aggressively. If you are a “weekend agent” or you aren’t looking for aggressive growth, the juice is not worth the squeeze. But, if you’re motivated and ready-to-grow, this is a much better option for high-quality real estate leads in real-time.

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This content is brought to you by Shahbaz Ahmed

Photo provided by the author with written permission from owner Colton Barter.