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As a reputable, responsible company, you need to train your employees effectively. If you offer live workshops for newly hired employees, this approach will require a proper setup, including a facilitator, a room, and a suitable timeslot that works for everyone. This process remains the same for every new cohort across all locations and departments. Employee training videos can easily replace this laborious and time-consuming method. Instead, you can record the content for all new employees to review whenever needed. Any changes in processes can be updated in the video. You can check who watched the training video and whether they took the assessment. The facilitator can handle coaching, Q&A, and other areas.
Employee training video options
An experienced corporate video production agency can be chosen for these types of projects. They guide various businesses, enabling them to execute these projects efficiently and deliver the desired results. Employee training videos are produced for new hires, compliance, skills development, product training, etc. Onboarding videos can feature the company’s mission, culture, processes, and office environment. Compliance training videos impart information on data privacy, code of conduct, workplace safety, and other crucial aspects. Slide decks look dull. But videos add a touch of dynamism and hence, employees may pay more attention to the content.
Skills and product training videos explain internal systems, processes, and products. These how-to videos can answer new employees’ questions and save their managers and peers valuable time. The agency can also create leadership videos. These can take different forms, such as interviews, training sessions, and workshops. However, employees may skip the content due to its dry format. What should you do?
Things to consider
You should know why your employee training videos are not working. According to studies, fewer than 50% of employees watch corporate training videos. Many of them minimize the window, do other things, and then take the quiz at the end. It doesn’t matter how precise the video content was. Why don’t they engage with the video? There may be issues with the video format, length, and intent that need to be fixed. Research indicates that training videos should be less than 6 minutes long to hold a viewer’s attention. If the content is designed for training on a specific type of software or process, the video should feature the presenter’s face to help build a real connection.
In behavioral or compliance training videos, scenarios should be emphasized. Employees may get bored with lectures. So, don’t just read a policy. Present them with a realistic situation and let them experience the right or wrong approaches to it. These careful steps work well for workplace safety and data privacy themes. As for professional development videos, featuring experts in conversations is better than using scripted dialogue. You can have 5 to 6 questions answered in these videos, and the final output can be kept within 8 to 10 minutes.
As mentioned earlier, only seasoned professionals can tackle these intricacies because of their experience and exposure. So, partner with an established video production firm if you have any such requirements.
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