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There are a lot of things that business owners need to do to make sure that their message resonates with target customers. You need to make a lasting impression that positively reinforces your brand. One of the most important things that you can do is find the right business cards. You may want to consider making new business cards that are thicker because they tend to be more memorable and seem more professional.
Thicker Business Cards Are Becoming More Popular for a Number of Reasons
There are more styles of business cards than ever, so it can be challenging to choose one that is right for your target customers. Most business cards come in standard shapes and sizes. Since the general design is similar, they may look the same from a distance.
Even uniquely designed business cards with vibrant, eye-popping colors tend to blend together after a while. You need to be more creative to make sure your business cards get more attention. Extra thick business cards tend to stand out better.
One benefit of thick business cards is that they seem more professional. They make an excellent impression during the first interaction with a target customer. The thicker cardstock is more noticeable impression and is more memorable to new contacts. This means they are excellent for increasing brand exposure.
Benefits of Thick Business Cards
You fill out dozens of forms every year. You probably remember some of these documents better than others. One reason you might remember filling out some forms more is that they are thicker and heavier.
You probably don’t remember the forms at one doctor’s office versus another. This is largely because most of the forms are very similar. They tend to be printed with black ink on white paper with similar thickness, color, and paper size. It’s easy to forget about these forms as soon as you walk out of the waiting room. With business cards, the same tends to be true. You don’t want your business cards to blend in with your competitors. They need to be at the forefront of your customers’ minds.
Thick business cards are great for engaging with new contacts. They will notice the difference as soon as you place the card in their hands. Some of the best benefits of thicker business cards include:
- Tactile Benefits – It’s love at first touch with thick business cards! Your contacts will instantly feel the difference when you first hand them out.
- Attractive – Thick business cards also tend to be more aesthetic. In other words, their thickness doesn’t just mean they feel different in your hand. They also look more attractive and have a finer quality finish.
- Different – Because this style of a business card is different, it stands out from the other business cards you’ve collected. These cards are easy to find and more likely to be kept purely because they are different.
- Durability – Thicker cardstock for business cards tends to hold up better than standard stock. You can expect them to last longer in a client’s pocket, purse, wallet, briefcase, or desk drawer.
- Memorable – The most important thing about a business card is making sure that customers remember it. People will remember a high-quality card a lot better.
- More Reflective – Reflectiveness also improves the aesthetic presentation of a business card. It is easier to have reflective coatings on business cards with thicker paper, which also helps improve their presentation. You will have an easier time impressing people with thick business cards if they are shiny, as long as the colors are also impressive.
More Features for Standout Business Cards
There isn’t a wide range of thicknesses for traditional business cards. They typically range from 14-point cardstock to 16-point cardstock or 100lb. gloss cover stock. This is actually surprisingly thin when you compare them against their thicker counterparts. Mega thick business cards can use a 28-point cardstock. These allow your company to make a very bold statement without saying a word. For an even more memorable business card, you may want to consider making cards from more unique materials. You can still have an ultra-thick business card with a unique texture or an eye-catching special effect. Consider these special touches to make your thick business cards stand out even more:
- Duplex Business Cards – Create a dazzling card design with two different stocks merged together to create business cards in double thickness. Mix patterns with solids and further enhance with other special accents. You can even choose different materials other than cardstock.
- Triplex Business Cards – Create a business card sandwich with striking combinations of cardstocks or materials. Choose layers of alternating patterns and solids to create a unique look that stands out from the crowd.
- Unique Materials – Just because you choose thicker business cards doesn’t mean they actually have to be made of cardstock. Consider very touchable cards made of bamboo (available in 36-point ultra-thick business cards), cork, 100% cotton (available in a thick 20-point or 40-point stock), and wood.
- Embossing – Add your personal mark to your calling card with elegant embossed designs. Choose between traditional embossing and 3D embossing to arrive at a chic and sophisticated business card design.
- Colored Edge – Add another layer of interest to your cards with attractive neon colored edges in blue, green, or pink. You can also add a burst of sparkle with metallic edges in silver, gold, black, or copper.
Thin business cards just don’t cut it. They represent cheaper quality and lack the allure of thicker cards, thus degrading your image. Thicker business cards offer greater staying power, and your contacts are more likely to keep them. Enjoy the delighted reactions you’ll receive time and time again as you hand out these cards.
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This content is sponsored by Ryan Kh.
Photo: Shutterstock