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YouTube is a great platform for marketing because it has a large audience, it is easy to use, and you can create engaging content. With over 1.5 billion active users, YouTube offers a large potential audience for your marketing messages. The platform is also easy to use, so you can quickly create engaging content. In addition, YouTube offers a variety of advertising options that can help you reach your target audience. So, if you’re looking to promote your business or products, YouTube should be one of your go-to platforms, and if you are still not convinced, here are a few reasons why YouTube is a great platform for marketing.
A Massive Audience
One of the main reasons why YouTube is a great platform for creative video productions because of how many users the platform has. As of right now, the platform is seeing around 2 billion users, and if that isn’t amazing enough, a quarter of the world’s population uses the platform every month.
The statistics don’t end there though; every 60 seconds, 100 hours of content is uploaded to the platform. As a business, this means that you can utilize ads on hundreds of videos, and easily target your audience, even if you have a very small niche.
Content Can Be Repurposed
Another great benefit of using YouTube to market, is the fact that content can be repurposed, whether it be from YouTube, or to YouTube. For example, many gaming websites often use their articles as scripts for videos.
This means that once articles are published, the sites check to see which is the most popular, and then use the article as a script for a YouTube video, and the only thing they’d need to find is video footage to go along with the script. More than this, snippets from podcasts can be uploaded to YouTube, short clips from a YouTube video can be uploaded as shorts on other platforms, and you can convert YouTube to mp3. There are many ways to repurpose YouTube content, which makes the platform even more popular.
Helps Customers Research
This might be a surprising benefit, but many people use YouTube to research a product before they purchase it. You might be wondering just how many people do this, and the statistics say that around 68% of consumers have watched YouTube videos to help them make a purchasing decision.
What does this mean for you as a business? This means that you can help a potential customer through a stage in the buying process. This is incredibly effective, especially if you are creating videos about your product or service to show what it can do, as long as you are honest.
Video Marketing is Incredibly Popular
If none of the reasons above make you want to use YouTube to market, you should try it based on the fact alone that video marketing is incredibly popular. This doesn’t mean it’s just popular with brands and businesses, but billions of people use YouTube daily, and research shows that around 54% of customers are asking for brands they support to create video content.
In terms of business, 66% more leads are generated in a year by marketers using videos, and almost every marketer will tell you that video content is what helps a customer to understand and connect with your brand.
Improves SEO
One of the most important reasons why you should consider using YouTube to market your brand or business is because it is very effective at improving local search results. SEO is a very difficult game to master, and one thing that can make your life easier is by creating YouTube content to be found by people in your area.
The reason this is so effective is that if you use keywords that are related to your business or product, as well as your business name, in the descriptions of your videos, you will see a rise in traffic from local search results.
Email Gathering
Finally, one of the most effective forms of marketing is email marketing, and with the help of YouTube, you can increase the reach of your email marketing campaigns. This is because there is software available that will allow you to build email lists on YouTube.
How this works is the software will allow you to embed sign-up forms directly into the YouTube video, which is very convenient for the viewer since this can easily be skipped. More than this, if the viewer likes your content, you can get their email address in the same place as you are entertaining them.
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