The Cleveland Indians actually changed their primary logo in 2014 to the block-C, but the Chief Wahoo logo remains ubiquitous with the team and its gear.
The block-C was made the team’s primary logo in an attempt to place less significance on the controversial mascot.
The phenomenon of de-chiefing is not new, but it started gaining momentum in March when fan Dennis Brown posted a jersey with only the outline of the logo remaining.
— Dennis Brown (@DennisBrown) March 11, 2014
In response, fan Keith Good posted this photo of his de-chiefed cap.
And more people started sharing their photos of de-chiefed fan gear:
— Jon Judy (@jonjudy15) March 21, 2014
Eventually a Twitter account emerged for fans “who #DeChief their Indians gear.”
Although some took a simpler approach:
— #DeChief (@DeChiefWahoo) March 24, 2014
See even more #DeChief content at BuzzFeed