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- Georgia leads the nation in online prom dress hype with an average of 567 monthly searches per 100,000 residents.
- Louisiana and New York follow in second and third place with 502 and 474 average monthly searches per 100,000 residents respectively.
- All top 10 states reported higher levels of interest in prom dresses than the national average of 379 monthly searches per 100,000 residents.
A recent study reveals that Georgia tops the list as the U.S. state most obsessed with prom dresses amid the ongoing prom season.
The study by the Dallas-based fashion designer Terry Costa analyzed U.S. search volumes for prom dress-related keywords (like “prom dress,” “prom dresses 2025”, “black prom dress”, and more) in the last 12 months for prom dress-related keywords via Google Keyword Planner. The study then ranked each state based on the average monthly search volume per 100,000 residents.
Georgia leads with 567 average monthly searches per 100,000 residents, which is 50% higher than the national average of 379. With a population of over 11.1 million, The Peach State recorded a total of 63,220 average monthly searches related to prom dresses.
Louisiana follows with 502 average monthly searches per 100,000 residents, surpassing the national average by 32%. With a population of just over 4.5 million, the state recorded a total of 22,880 average monthly searches related to prom dresses.
New York ranks third with 474 average monthly searches per 100,000 residents — 25% more than the national average. Home to approximately 19.5 million people, The Empire State saw a total of 92,300 average monthly searches for prom dress terms.
Looking at the study, a spokesperson from Terry Costa commented,
“The study reveals that Georgia currently shows the highest hype over prom dresses, followed by Louisiana and New York.
“This surge in interest shows just how important prom season is for teens across the country, especially those in states like Georgia, where fashion and formal events are gaining significance.
“The early shopping trends among the teenagers reflect their demand for unique and sophisticated styles. We understand how the prom season is an opportunity for self-expression, often choosing dresses that align with their personal tastes while staying updated on fast-changing trends.”
In fourth place, Virginia follows with 468 average monthly searches per 100,000 residents, marking a 24% increase over the national average. With a population of approximately 8.75 million, The Old Dominion State recorded a total of 40,930 average monthly searches on prom dress trends.
North Carolina ranks fifth with 463 average monthly searches per 100,000 residents — about 22% higher than the national average. As one of the most populous states with over 10.9 million residents, The Tar Heel State logged a total of 50,790 average monthly searches.
North Dakota ranks sixth with 460 searches per 100,000 residents; Maryland is seventh at 454 searches per 100,000; Alabama takes eighth with 453 searches per 100,000; New Jersey follows in ninth at 448 searches per 100,000; and Mississippi rounds out the top ten with 437 searches per 100,000.
Table of Extended Results:
| Top 10 U.S. States Most Obsessed With Prom Dresses | ||||
| State | Total Average Monthly Searches | Population | Average Monthly Searches per 100,000 residents | Rank |
| Georgia | 63,220 | 11,145,300 | 567 | 1 |
| Louisiana | 22,880 | 4,559,480 | 502 | 2 |
| New York | 92,300 | 19,469,200 | 474 | 3 |
| Virginia | 40,930 | 8,752,300 | 468 | 4 |
| North Carolina | 50,790 | 10,975,000 | 463 | 5 |
| North Dakota | 3,630 | 788,940 | 460 | 6 |
| Maryland | 28,140 | 6,196,520 | 454 | 7 |
| Alabama | 23,290 | 5,143,030 | 453 | 8 |
| New Jersey | 41,720 | 9,320,860 | 448 | 9 |
| Mississippi | 12,860 | 2,940,450 | 437 | 10 |
The study was conducted by Terry Costa, an expert in fashion and consumer trends, specializing across diverse clothing styles.
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