I never thought that I could make money by just selling an idea with a seed launch. I didn’t know it was possible until I learned about Jeff Walker.
Who is Jeff Walker?
Jeff Walker is the founder of Product Launch Formula and author of the NY Times bestselling book, Launch.
I became interested in his work because Jeff and I play on the same team. We are both authors at Morgan James Publishing.
His flagship product is Product Launch Formula, a near $2,000 internet marketing course. That course is a detailed blueprint to launch your product by using internal launches, JV launches, and/or seed launches.
For many people, Product Launch Formula looks like an expensive, online course. However, it doesn’t look expensive when you compare it to a bachelor’s degree in digital marketing at a university.
Most people care about the return on investment. If I invest in this course, how much will it enable me to earn over the next few years?
In 2014, Jeff released a more affordable offering, Seed Launch Deep Dive. The course focuses specifically on a seed launch – how to make money from launching a product that you didn’t create yet.
This course has five video modules (audio-only versions included), 10+ hours of Q&A sessions, two case studies, and email swipe files to use in your product launch.
Whether you have an email list of a thousand, hundred, or even zero, this course shows you how to launch an online product, even when you don’t have an email list.
Basically, you are pitching a proposal for a course offering and selling it before you create it. You don’t have to waste time anymore on creating a course that people won’t buy anyway.
This abbreviated article was originally published on Reaching The Finish Line, where you can read it in its entirety.