Our grandfathers worked in steel mills and on farms, earning pay for backbreaking work, surrounded by melting iron ore and bendable metal that provided the infrastructure for our nation. Our fathers worked on the docks and in factories, pushing and building industries that would sustain our economy throughout decades of change.
Today’s generation of professionals work in offices, continuing the power of business through negotiation and deal-making, but far removed from the steel resolve of a hard day’s work outside of a cubicle.
An early morning workout isn’t the same as hauling brick or pipes, but men today are just as hardy when it comes to outdoor game and sport. And, just like dad and grandpa, we need a solid timepiece to complete our outfit, whether we’re wearing overalls or something ironed with cufflinks.
Whether it’s at the end of a dress shirt or a casual workout gear, the G-SHOCK G-STEEL GSTB100XA-1A is rugged, sleek, and versatile. It has Bluetooth® connected technology for syncing to any smartphone and displaying the exact time any one of 300 cities worldwide; its dial serves as a solar panel that provides a never-ending charge, and it has a polished, savvy look because of its double-layered bezel, scratch-resistant sapphire crystal, and stainless-steel finish.
While the way we work has changed over time, it doesn’t mean today’s men aren’t still rugged, unbreakable, and full of the work ethic that sustained us for centuries. In fact, today’s men are finding more ways to continue the generational workout, just not as close to steel as we used to be.
From the suit to the street, from the office to the restaurant or home with the kids, men are always in need of a symbol of refined work and craftsmanship–and nothing says “timeless” like a timepiece that never runs out of energy and is protected by stainless steel construction, and carbon bezel with layered guard structure.
We love our phones. However, you don’t get that kind of fashionable and attention to detail with a smartphone, although phones and watches go handily together (and G-SHOCK’s G-STEEL GSTB100XA-1A easily syncs to any smartphone device via G-SHOCK Connected app). But as much as we love our smart technology and apps, there is something special and personal about a watch. As much as you protect a phone with boxes, cases, and hardware, it’s inevitable that dirt, sawdust, and grime will still get in (and most people won’t fix their broken screens no matter how many times they cut their fingers). When a phone is lost or broken, you can just upload everything into a new one.
Not with a watch–especially watches that are literally built to last. Suits and haircuts will fade, shoes will beg another style, and whatever carrying case you’re handling will need an upgrade soon enough.
The only unbreakable fashion statements left today are watches, like G-SHOCK timepieces, which have added a new series to the professional game: the G-STEEL watch, which just might be the last watch you need to own.
Both fashionable and durable, the G-STEEL models are built for a day at the office and a mountain trail afterward, or a series of meetings after noon and then a number of get-togethers outside the office at night.
Tomorrow’s worker will continue the tradition of aspiring to be a man of steel in a brand-new world they’re building today. And that, like the legacy of hard work and style, is something timeless to pass on.
Photos provided by CASIO.