Do you have a business with an online presence? Are you looking to drive traffic to your business or you need to maintain your online performance and remain on top of your game come 2020?
Google AdWords is the right way to go. We have drafted this quick read to give you a systematic guide on how you can improve your Google AdWords functionality and attract more customers to your business in the coming year.
How does Google AdWords work?
Google AdWords is a type of advertising where marketers capitalize on keywords that clients use when searching for a service or product. These keywords are attached to clickable ads, which pop up when a customer punches in similar search keywords on Google.
Getting started with Google AdWords
Set up your account
Your Google AdWords account must be impeccably set. A single mistake could cost you your chances of success.
Set your account with the correct currency and time zones. You will get only a single chance to change your time zone and none to change currency, and these play a huge role in your account analytics. You must also double check to see if you have correctly filled your target region or location.
After that, you need to set a budget for your ads campaign depending on what your customers might need. Then you would connect your set-up account to Google Analytics so that you can monitor customer activities on your ads.
Pay attention to clicks
To generate traffic, you need to get as many clicks as possible. With a carefully strategized CPC bidding, you can achieve this aim. There are two CPC (cost-per-click) strategies commonly used to generate as many clicks as possible.
Manual CPC bidding
This strategy gives you ultimate control on how clicks on your ads are being charged and how much you spend on each ad. Most times, your charges are at maximum.
Maximization for clicks
With this strategy, you can control your ad budget by controlling your target spend. If your services or product is new in the market and you are trying to create brand awareness, this is the best strategy to use.
Maximize your business visibility with CPC impressions
To achieve this, you need to have the following strategies in mind:
Search page location
This strategy can help your ads to pop up on the first page of Google search engine results.
CPM (cost per thousand impressions)
This strategy is useful if you would only pay for the impressions shown in your ads.
Target Outranking Share
With this strategy, you can choose a domain you would like to outrank.
CPM (cost per thousand viewable impressions)
With this strategy, you can set the maximum you would pay for every 1,000 viewable impressions on your ad.
Capitalize on conversion tracking
Technically, a properly set up AdWords can track conversions of all sorts and for all kinds of businesses. This tracking can almost single-handedly determine your Google AdWords success in 2020 and beyond.
Whether you are successful in your Google AdWords or not, you would remain in the dark about it without properly setting up conversion tracking strategy.
Always conduct AdWords testing
As the market space is changing, you should be ready to embrace change too. Ensure you always test different keywords in your AdWords to serve your visitors better. Even if you are getting the right outcome with what you have now, there is always room to be better.
Working with the German Google AdWords specialist Felix Wenzel, CEO of Adpoint can help take the stress of your shoulder and enjoy lots of perks. Success is guaranteed and you don’t have to worry about being penalized by Google because of certain pitfalls in your ads.
This content is sponsored by Sourav Rana.