Marcus Morgan-Etty is the Co-Founder and Creative Director of Single Thread, a design agency that positions founders to help them break through growth ceilings.
In this episode, Marcus and I explore what it means to defy expectations, embrace imperfect parenting, and find success on your own terms.
From growing up in an entrepreneurial family to building his own global ventures, he reflects on the lessons that shaped him, the evolving value of education, the gift of emotional honesty in parenting, and how finding your truth often starts in the chaos.
Whether you’re an entrepreneur, a parent, or someone navigating reinvention, this episode reminds you: there’s no perfect path—just the courage to walk your own.
About
Every brand in your category sounds the same. There is a reason for that. Most brand strategy is pattern-matching. Be the Stripe of X. Position like Patagonia. Analogy on top of analogy until nothing distinct is left, and every brand ends up as a polished version of someone else’s story. I don’t work that way. I’m a point of view specialist – a contrarian by trade. I find the one thing only your business can say, and I make it the spine of everything else. I start inside, from what is actually, provably, uniquely true of you and the people you serve. That is where the real story has been hiding. The reason nobody has found it is almost always that nobody has gone that far back. I come in at a moment. The raise. The plateau. The market shift. The rebrand about to be briefed. The campaign you already suspect is not going to land the way it should. The moment you are about to commit real money, and something underneath is telling you the foundation is not quite ready to take it. That is the moment I am for. Before the brief. Before the spend. Before the thing you cannot un-buy.
Previously Published on Own Your Truth
Welcome to the Own Your Truth Podcast, a show that highlights individuals who’ve embraced the dark lessons of life, and used these difficult moments as fuel for growth and success. These are the artists, entrepreneurs, creators, leaders, survivors, and thrivers who have made it to the other side of hardship with unique knowledge, and inspirational insights. I’m your host Ken Cervera, and I believe a good conversation can change your life. So if you’re curious to explore the gritty business of living your purpose, then I invite you to step into the present moment, remove the mask, and Own Your Truth.
FAQs – About The Good Men Project
What is The Good Men Project?
The Good Men Project is a mission-driven media platform founded in 2010 that explores modern masculinity, men’s mental health, relationships, fatherhood, identity, and social change through personal stories, expert insights, and cultural analysis.
What is The Good Men Project’s mission?
Our mission is to expand the conversation about what it means to be a good man in the 21st century — in ways that are inclusive, emotionally honest, and grounded in real human experience.
Why does The Good Men Project focus on masculinity?
Because masculinity shapes how men show up in relationships, families, workplaces, and communities. Examining it thoughtfully helps reduce harm, challenge stereotypes, and create healthier outcomes for everyone.
Is The Good Men Project inclusive?
Yes. GMP is committed to inclusive, progressive perspectives that challenge sexism, racism, homophobia, and narrow gender roles. We believe expanding masculinity benefits people of all genders.
What makes GMP different from other men’s lifestyle sites?
GMP is not a trend-driven content mill. It is a cultural platform built on depth, nuance, and long-term conversations about masculinity, identity, and human connection.
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