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Stretch sleeves are a common type of branding that helps organizations decorate their bottles from all angles. These sleeves are a sustainable and cost-effective type of labeling for almost all products on the market. These labels are available in different designs and are mainly common due to their design.
These sleeves are put to the container using their elasticity, a feature that makes them among the most eco-friendly solutions over other technologies. These sleeves are cost-effective and facilitate a huge billboard area for branding. These sleeves, like shrink sleeves, are put on the inside to safeguard the design and text.
Sleeve labels have witnessed an increased demand due to their marketing advantages and brand identity. They are also easy to see on the shelves, which further appeals to the clients. This label has also undergone the necessary developments that have improved its quality and definition.
Other factors that have led to the popularity of these sleeves are consumer demand and retail trends. Below, we discuss everything you need to know about stretch sleeve labels.
Why you Should Use Stretch Sleeves
Research has shown increased use of stretch sleeves, and it is hard not to see why. Most manufacturers are embracing it, and below, we discuss its main benefits;
1. Brand Identity
The main benefit of using stretch sleeves is that they improve your brand’s identity. Sleeves are more beneficial than other labeling designs because they make complex shapes look beautiful. These labels also reduce a plastic’s wall thickness, another significant benefit.
Also, shrinking labels on an item help to conceal contours, which is hard when using standard labels. This massive benefit for sleeve labels is mainly due to the increased demand for curvaceous bottles.
Sleeve labels have an advantage over other designs, and they help companies make their products stand out from the rest. Sleeve labels can also be applied to packages in different ways. Full-body shrink sleeves provide extra space, which facilitates eye-catching designs.
This extra space is essential, especially now that we have strict regulatory standards.
2. On-Shelf Impact
Another top benefit of using sleeve labels is that they have a significant on-shelf impact. Recent research has shown that these labels have a practical on-shelf impact, which brings more sales. This research has also shown that shrink sleeves develop longer-lasting connections compared to other labels.
Even though shrink sleeves expand the package’s design potential and aesthetics, a study has shown that customers can see them as a relatively expensive design, which makes them suspect a high product cost.
However, these labels give brand owners secondary savings, as they allow them to get rid of drop bands and eliminate colorants from bottles, among others.
3. Has Practical Advantages
Sleeve labels have more benefits for a packaging design’s practical aspects. For instance, manufacturers can attach pre-formed bands to fit specific container shapes without needing a custom design.
Pre-formed bands are an excellent way to ensure your customers that the product has not been altered, whether in food or beverage products. These bands can also be decorated to allow for printed safety text and easy access.
4. Environment Friendly
Sleeve labels are excellent considerations for companies that wish to go green. Remember, sleeves are made using a specific type of resin, which is seen as an environmentally friendly option. Stretch sleeves also use less film than other labeling types and do not require adhesives.
Also, the film does not require a heat source, which further lowers the production cost. As stated above, sleeves are recyclable, which makes them an excellent choice for organizations that wish to go green.
5. Good Quality Graphics
Shelf appeal and branding are the most important priorities for most organizations, even though not all packaging solutions are visible to customers. A sleeve label is excellent since it encompasses your product and gives it a 360-degree panel.
This panel displays instructions, important information, and images, which make this labeling popular. Not only is this method cost-effective, but it also gives brands improved shelf appeal compared to other labels.
6. Different Application Options
The methods and equipment used when adding labels to a product can be chosen depending on the manufacturer’s desires. The equipment used in applying labels is cheap and made using stainless steel, which has a longer lifespan.
The automatic applicators used in stretch sleeves can be put on manufacturing lines and customized to apply the details as required. The applicators can also be changed easily to prevent downtime by organizations that make different products at a go.
7. Operational Friendly
The labeling cost is a significant concern, but this method provides brands with high-quality graphics at affordable rates. Also, stretch labels resist harsh elements, making them last longer. The application process is fast and saves on costs and time.
Additionally, companies that do not use applicators save a lot because they do not have to buy adhesives. These companies also record low operational costs as they do not use glue.
What to Consider when Buying Labels
Developing a product might seem like an essential step in production, but you must consider various things to make the best decision. Product labels are available in multiple designs and provide many benefits to companies.
The main uses of labels include;
- Security
- Protection
- Smart features
- Identification
Below we discuss the main things to consider when buying labels;
● Color
Color is among the most important things to consider before buying a product label. Color is crucial, as it draws customers’ eyes and triggers them to buy your product. Companies should sit down and define their target audience, as it helps them determine the best color.
● Material
Another important consideration before buying product labels is the material. Customers will choose products with high-quality materials over other versions, and much consideration should be put into it.
It is essential to determine the material’s cost, but you should also consider quality for the best decision.
Final Thoughts
Stretch sleeve labels are becoming increasingly popular, and it is hard not to see why. These labels are available in different designs, and the above article has discussed everything you need to know about them.
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