Designing a logo might be easier than ever, but that doesn’t mean its importance should be neglected. Your new logo will help establish your brand, as something everyone will associate with your business. An excellent logo will instill trust in your customers, who will feel more comfortable investing their hard earned money in your product or service.
DIY Design Tools
Hiring an experienced graphic designer is always a safe bet but if your business is on a small budget, you might not be able to afford a top designer. Luckily, there are many free options you can explore. Sites like GraphicRiver offer thousands of logo templates that you can customize using a free vector editing software like Inkscape. During the design process, you’ll want to make customizations to achieve a stamp of originality that’s visually appealing. If you need more help and guidance you can design a logo in a three-step process using the GraphicSprings logo maker or the AI logo generator by Hipster Logo Generator.
Customize Your Design
When creating your own logo, be sure to customize the design. Templates are a good starting point but customizations are almost always necessary. Custom lettering is eye-catching and will help people distinguish your business from the rest. When simple fonts are used, logos aren’t as recognizable, so it’s important to invest time and effort into establishing your brand. Personalization will make it more difficult for people to imitate your hard work. There are so many duplicate designs on the market which are formed from templates, it’s important to be creative and design something which will stand out.
Create a Timeless Design
When designing a new logo, it’s important for it to be current, but what’s wrong with a logo that’s ahead of its time? If you want to change your existing logo because it’s outdated, avoid anything trendy because it won’t last the test of time. Focus on creating something with longevity in mind, while staying true to your brand values. If you’re starting a new company and coming up with a new logo, a timeless, clean design is preferable. This doesn’t mean to say it can’t be modern, just that it should avoid seeming like it fits with the trend of the year.
Color is an important consideration. Vibrant colors are more likely to stand out, where striking visual appeal is necessary to draw attention. Different colors represent different moods and meanings. For example, green suggests vitality and freshness, so if this speaks to your brand it’s a great color to incorporate. Colors should pull people in, giving context to your landscape. A rich palette can be utilized to great effect, but your choice of color will be largely dependent on the nature of your business.
Simplicity is often neglected, but if your logo has too much to focus on, it can convolute intentions. A complicated logo becomes hard to recognize, especially if it has too many flashy elements. These can distract from the core objective of your logo, which is to gain brand recognition. Your logo should symbolize your company with a visually appealing, clean design. Make sure your logo can be viewed on a duo-tone too (black on a white background). Your logo should align with the digital age we live in, as a true embodiment of modern society.
Create Something Unique
Though you’ll want to choose a design that’s current, jumping on the bandwagon will result in your logo blending in with the competition. This is ill-advised because it’s important to differentiate from others. Spend time browsing through logo graphics which will help you stand out from the crowd and get noticed. Your goal should be to create an eye-popping work of art which strikes a strong visual connection with your audience. An original logo that’s authentic has the potential to improve your business functioning no end.
This is a featured post by site supporter Claire Peters
Photo: Getty Images