—
Research indicates that the demand for automotive repairs is on the rise. It has been for quite some time. People are holding onto their vehicles for longer these days rather than trading them in for new models. That doesn’t mean they want to sacrifice reliability. As such, they’re on a constant search for skilled, dependable mechanics to meet their needs and expectations.
That’s welcome news for auto shops across the country. After all, they need business, and prospects are certainly out there. Of course, the automotive repair market is growing increasingly competitive. Many shops struggle to establish their place in the industry. Having the right marketing strategy in place could make all the difference. Take a look at some of the most effective auto shop marketing strategies to help you stay a step ahead of the competition.
Create a Referral Program
These days, advertising claims that your shop is better than the rest aren’t going to work on prospects. Any shop can make that claim, but few actually live up to it. Vehicle owners have come to rely more on the opinions of their friends, relatives, and coworkers when choosing the right shop to handle their repair needs. As such, word-of-mouth advertising can be one of your greatest allies.
No doubt, you already have a list of loyal customers who won’t take their vehicles to any other shop. They’re qualified to send new customers your way, but it may take an extra push to get them to spread the word about your expertise. Consider offering a discount or special gift to customers who refer newcomers to your shop. Many shop owners are surprised at just how effective this strategy can be.
New Customer Rewards
On the other end of that spectrum, offering rewards for newcomers can help get business flowing in as well. Hearing about your shop from trusted members of their social circle may not be quite enough to convince prospects to bring their vehicles to you. Maybe they need an extra incentive. Word-of-mouth advertising can place your name at the forefront of prospects’ minds, and that added new customer reward can usher them through your door.
Use Social Media to Your Advantage
Like many repair shops, you probably have a website. If not, now is the time to create one. These days, though, online presences must expand well beyond the basics. Too many potential marketing channels are available to depend solely on a website and SEO to get your shop noticed. Social media outlets are among the most important. Social media marketing is one of the most effective ways to connect businesses with consumers. If you haven’t yet tapped into this resource, you’re missing out on numerous advantages.
Get Your Shop into the Spotlight
Those are a few of the most effective marketing strategies for auto repair shops right now. Appearing on all the right social media outlets will generate more visibility for your business. Giving loyal customers rewards for telling others about you and extending special offers to newcomers can further boost your popularity.
Keep in mind, people are looking for maximum value for their money. Any strong suit that sets you apart in the automotive repair field or your local area can give you a helpful selling point as well. Customers are out there looking for mechanics who can take care of their vehicles, and you’re the one for the job. Having an effective marketing plan to draw from can help convince them of that.
—