Using RC vehicles is higher among millennials than ever before. This generation is unique in terms of mentality, preferences, and attitude, which has led its representatives to value the industry and its elements highly. I wanted to get an expert’s opinion to learn more about this industry. So, I asked the marketing director of Sky High Hobby, Mark Chalkley.
How popular are RC models among Millennials?
Remote control drones, planes, cars, and other vehicles are one of the most popular motoring hobbies among Millennials, many of whom consider this a sport. RC models are fun and simple to use. They’re a great way to deal with stress. As with real vehicles, Millennials are often willing to invest a lot of time and money in the best devices and equipment. RC car racing championships have become very popular. There are all kinds of races, from off-road to track racing, just as with real cars. RC boat racing has become very popular too. People from all over the world take part in or follow these events on social media, particular those media that are most popular with Millennials. Teams and drivers from the US and Japan often dominate these competitions.
What is the secret behind the immense appeal of RC models?
Availability and variety of RC models on the market are now higher than ever. According to a report by Transparency Market Research, they expect the global RC market to grow at a higher CAGR compared to more traditional hobby products and devices. The secret behind the appeal and the reason for this growth involves technological advancements and developments. The infatuation with technology is more or less typical for most generations, but nowhere more so than with millennials.
Producers are also offering RC models at competitive prices to gain market share due to the large number of market players. We expect the global RC product market to increase as the number of isolated families rises correspondingly.
What challenges are facing the industry, if any?
Some countries have adopted laws regarding the safety of RC cars, boats, and drones. Such government policies may hamper the market. Another challenge is the lack of durability of some devices. To stay competitive, some producers are reducing prices at the expense of quality. It’s never a good idea to cut corners because you want a product you will enjoy over a long period.
RC vehicles are just as fun for kids as they are for young adults. They’re a great hobby and pastime that brings young families together. It’s always possible to find a model that suits your needs, be it an off-road RC truck or an RC drone to be flown indoors.
Young adults are also more likely to invest time in testing the design, performance, and remote features of these products. Performance tests center on handling and top speed, features that are very important for more expensive vehicles. However, design is important too, as are battery life and durability. Millennials rank performance and ease of use highest in terms of priorities. The fact that you can perform amazing stunts with RC vehicles adds to their appeal among young people.