There is a familiar ritual in setting up a home: pick the wall for the television, point the sofa toward it, and build the rest of the room around that single choice. FITUEYES is using IFA Berlin 2026 to ask whether that setup still fits how people live today.
From September 4–8, the AV furniture brand has turned Booth H22-105 in Hall 22 into “In Between,” a series of curated environments exploring the relationship between screens, sound, furniture and daily routines.
The room can move with us
The booth features Home Cinema, Music Corner and Living Space areas. These are recognizable settings, which makes the idea easy to grasp. A television may be the center of movie night, then become a quieter object in the room the next morning. A record collection may be storage, a listening ritual and a visual expression of taste at the same time. Furniture can support those shifts when it is designed around actual behavior.
The Eiffel V2 FT88 TV Stand is one example. It supports 55- to 88-inch TVs and includes 15 levels of height adjustment, ±20-degree swivel, cable management and caster wheels. A large screen can be repositioned as the room changes, while the wood-and-metal structure gives the setup a deliberate architectural presence.
The Picasso RS Record Player Stand puts personal expression closer to the surface. The cabinet stores up to 120 records and includes a front display area for the album sleeve currently being played or simply worth seeing. Optional casters give it room to travel between a living room, music corner or studio.
For a softer visual language, the Zen FT65 TV Stand uses FSC-certified beechwood and supports 32- to 65-inch screens. Shelves, soundbar brackets and casters can be added according to the needs of the space, while five height positions help match different seating arrangements.
FITUEYES is also conducting an on-site Media Tour during IFA, guiding journalists through the design rationale behind each room.
The core message of “In Between” feels timely: homes are multi-functional, and the furniture inside them should adapt. FITUEYES brings that idea to Berlin through physical pieces attendees can walk around, move and test firsthand.
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This post brought to you by Atif Sharif
Photos supplied by client.
