
Sometimes what you build isn’t as important as who you build it with. LEGO gets that.
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LEGO has a long history of encouraging imagination and creative play, and they know that parents and grandparents play a big part in it. These are the building blocks of memories, people.
This LEGO advert shows father and son bonding being built one brick at a time, and that’s pretty awesome.
For more building together ideas visit the LEGO Build Together website.

Too bad LEGO only wants boys to be creative, and fathers only get to bond with their sons.
http://www.feministfrequency.com/2012/02/lego-gender-part-2-the-boys-club/
Wasn’t there a massive outcry when lego made a pink lego set for girls?
http://blogs.telegraph.co.uk/news/jakewallissimons/100210036/pink-lego-is-an-abomination-end-this-gender-fascism/
I think that if you are dealing with people who consistently try to paint themselves as victims, then you can’t win.