Tony Ellison of Shoplet.com shares the challenges around rebranding his company as a green leader.
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It’s not easy being green, but it’s harder still to rebrand yourself as a green leader. Tony Ellison, CEO of Shoplet, talks about how he started and grew an online office supply store, and the challenges around selling sustainably sourced products.
Tony also talks about how he tries to communicate the financial benefits of sustainable products to consumers and retailers.
You can watch the full interview below.
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–Photo: theilr/Flickr
