
If you’ve been anywhere near a podcast feed, a business conference, or the self-help aisle of a bookstore, you know the message: optimize, rewire, increase… change.
Change your money mindset.
Change your habits.
Change your communication style.
Change your body.
Change your entire wiring until you’re “high performance” or “healthy” so you can be “happy”.
It sounds convincing.
Even though I still don’t understand how anyone with a human body believes that new thinking alone will create long-term change for most people. It hasn’t every worked for anyone I know.
I guess if we just pretend hard enough that things are working we can at least feel good sometimes. In my experience though it’s kind of a fake-good, laced with a dull ache of the anxiety produced by lying to ourselves.
Some of the bestsellers of the last decade — Atomic Habits, The 5 AM Club — orbit this belief that if you hack yourself enough, you’ll finally become the man you’re supposed to be.
And sure, maybe it works for 2% of people over a decade of trial and failure. Does it even?
But changing yourself is the most inefficient path you can take.
And in the digital age, I’d argue it makes you less valuable.
The Crisis of Trust
I enjoy most aspects of the convenience of our time. AI and automation can move things faster than ever — and yes, that’s amazing for small business owners like me.
But speed isn’t the same as depth. As everyone gains access to quick hits of information and instant, automated support for a few dollars, what we actually value in the marketplaces of life begins to change.
When you rush through life trying to check every box as fast as you can, you stop noticing whether the boxes even matter.
That’s the trap men fall into most: doing more instead of really understanding more. At home and at work.
What you rarely hear is the opposite advice — stop. Check in. Slow down. Stay with yourself long enough to really move down under what your initial feelings are into the truth that exists in your body.
Because the real asset worth protecting today isn’t efficiency. It’s intuition.
And in 2025, we’re in a trust crisis.
People don’t believe fancy websites. They don’t believe reels. Resumes are AI trash. They don’t believe most of the “optimized” nonsense that floods their feeds with intrusive popups and endless cold calls.
Here’s the funny part: a simple Google Doc and a phone call someone actually asked for sells most things better than a polished website or an obnoxious ad. A long-form article builds more credibility than posting on Meta every hour. Meeting a friend through work or through your network and then dating them is by far the best method of finding a partner.
Because people are desperate for ways to verify you are real.
And this cross-applies everywhere. Especially dating. Using your intuition to build trust may be the most valuable tool you have as a human.
I’d argue eventually it may be the only skill that really matters.
What Actually Works
I have a small handful of clients who use somatic sessions with me not to get advice or relationship coaching but to listen deeper inside the business worlds they move in. They drop into their bodies to feel whether a business deal, an investment, or a career shift is aligned.
Their body knows what to do next, what to ask, where the subtle shift needs to be made.
ChatGPT does not.
But listening to your body means moving through layers of shame and grief and so sometimes we need support to get there. That’s my whole gig — giving that support.
In these sessions, they aren’t “optimizing” in the traditional sense — but they are finding shortcuts. They’re clearing fear and limiting beliefs so their natural instincts can come through. So they can remember who they are. They’re avoiding a lot of failures.
And when they do? Decisions get easier. Energy returns. They move forward much faster — without the churn of trying to “change” themselves or doing as much as they can, as fast as they can.
The Paradox
Here’s what I’ve seen, over and over: people, especially men, burn years trying to become someone else. They fight their intensity. They bury their eccentricities. They pretend they want balance when they’ve always thrived on obsession.
They start believing their natural preferences — the ones that built their first wins in business, or gave them their edge, or helped them choose their best relationships — are liabilities to be erased.
And when you fight yourself long enough, you lose the very qualities that made you powerful in the first place.
The paradox is this: when you stop trying to fix yourself and instead create safety around who you already are, those same “flaws” start operating like superpowers.
When it’s okay to be obsessive, your focus sharpens.
When it’s okay to be intense, people feel your presence instead of your restraint.
When it’s okay to want a certain role with women, you stop hesitating and start showing up cleanly.
It’s the fight that drains you and causes you to lose control, not the trait itself.
Brain and body safety bring control so you can get creative with aspects of yourself that were once suppressed or reactive. When you bring maturity to your personality, you feel real. You create trust with yourself (intuition) and naturally evoke it with others.
Lessons I Have Learned
Somatic coaching for me has always been about learning what really works for people — real people — and then sharing that online and in my curriculums.
When I look at successful clients, the ones who sustain lives and relationships they actually enjoy, I notice patterns. I ask questions. And my favorite one is always:
But what actually lasts?
The people who thrive are the ones who double down on their weirdness, their edge, their unmistakable way of seeing the world. The ones who build systems that protect their flaws instead of pretending they don’t exist.
That works. Their personality becomes inertia. Life stops feeling like pushing a rock up a hill. They get their groove back.
They listen to their body and their intuition through an authentic lens.
Intuition and safety aren’t forced — they’re invited. When you create conditions for your personality to root deeper and grow taller, it matures.
And I think we’re all craving more maturity.
The Throughline
I’m currently working on a membership workshop for this Thursday on receiving support — from clients, partners, friendships of all kinds. Because cultivating support begins with building safety in your relationships.
And safety only exists when you’re not punished for being how you are.
That’s the throughline: safety with yourself, safety in business, safety in love.
Not another optimization plan. Not another self-help trick. Just the conditions for you to finally be real. Because from that place I promise you always know exactly what needs to be done next.
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Subscribe now: www.christinalanecoaching.com
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This post was previously published on medium.com.
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Photo credit: Joshua Anand on Unsplash
